ALBANY, N.Y., March 14, 2012 /PRNewswire/ -- 4Cite Marketing, LLC (www.4cite.com), a leading provider of integrated multi-channel customer acquisition services, list brokerage and list management today announced that it has launched a Secondary ESP product offering. This innovative approach to backup ESP services provides e-mail marketers a level of comfort knowing that in today's ever changing world of e-mail marketing, should they experience a "lapse of service" with their primary ESP, they have a backup source positioned to support their vital e-mail marketing efforts.
"4Cite Marketing's Secondary ESP service was designed to fit a marketplace need to have a reliable in-place ESP solution ready should our clients suffer problems such as ESP outage or temporary reputation issues. These are uncontrollable factors our clients are challenged with every day. Other uses for this service include validating existing primary ESP performance as well as having a supplemental service in place to support activities during peak times," said Bob Gaito, CEO of 4Cite Marketing, LLC.
"Our clients confirm what Forrester Research recently reported: e-mail remains the primary online communication tool despite social inbox use," stated Craig Elzas, Senior Vice President of 4Cite. "With such a strong dependence on this channel, we are now providing our clients with a back-up service at a very reasonable monthly flat rate price. Some may even view it as a very low cost interruption of business insurance policy."
For more information regarding the 4Cite Marketing, LLC Secondary ESP Service, please contact your sales executive at 303-997-3157 or [email protected].
About 4Cite Marketing
4Cite Marketing, LLC provides list brokerage, list management and integrated multi-channel customer acquisition services. The product suite is designed to help its clients attract and retain customers across multiple channels. 4Cite Marketing leverages comprehensive data assets and online delivery technologies to identify, target and deliver marketing messages on behalf of their clients. 4Cite Marketing is proud to serve such organizations as Potpourri Group, Orvis, FootSmart, Cuddledown, and many more. For more information, visit: www.4Cite.com
SOURCE 4Cite Marketing, LLC