4INFO Announces New Precision Targeting And Measurement Mobile Advertising Product For Consumers Moving To New Homes
AdHaven Bullseye™ for New Movers allows advertisers unique ability to target households at each stage of the move process and measure actual sales lift.
Jun 18, 2013, 08:00 ET
SAN MATEO, Calif., June 18, 2013 /PRNewswire/ -- 4INFO, a mobile advertising technology company that makes mobile measurable, today announced immediate availability of its newest product – AdHaven Bullseye™ for New Movers. By utilizing best-in-class mover data provided by Speedeon Data - a leading data services company, the product enables mobile advertisers to provide targeted product and service offers to people at every stage of the move process, and
AdHaven Bullseye for New Movers enables the delivery of highly-relevant mobile advertising to consumers across three different phases of the mover lifecycle: pre-movers with homes listed, pre-movers with homes under contract, and recently relocated new movers. These segments provide reach to the 4-5 million households monthly that have moved within the past 90 days, as well as 1-2 million households currently in the process of selling their homes. Pre-mover and new mover files are updated weekly.
"As consumers progress through the mover lifecycle, their purchase behavior changes dramatically," said Speedeon Data President and CEO Gerard Daher. "Because Speedeon Data reaches over 95% of new movers - many within 24 hours of their move, advertisers can be the first to reach this lucrative consumer segment and can also retarget responsive movers as they pass through each stage of their relocation."
4INFO developed its AdHaven Bullseye targeting and measurement capabilities by analyzing millions of mobile ad requests with location and using proprietary algorithms to match more than 152 million mobile devices to 101 million U.S. households. Speedeon Data's mover data is matched to households, enabling advertisers to exclusively target advertising to mover segments and eliminate wasted ad impressions.
"Insight and timing are critical to marketers who want to reach people at specific points in their mover lifecycle with highly relevant mobile advertising offers, but so too is knowledge of what's working, and driving real results," said 4INFO President and CEO Tim Jenkins. "This new precision targeting capability allows marketers to fully leverage mobile strategies at each mover stage, reach very specific customers at scale, and deliver measurable results through actual sales lift."
On average, consumers spend an additional $8,500 in the first three months of a move. Products and services such as home improvement, home goods, moving companies, and financial services such as banking, insurance and mortgage brokerage
s can gain substantial business by engaging with consumers who are in the process of selling their homes and moving.
"Marketers are use
d to relying heavily on costly direct mail and data sources that determined when a person moved way too late in the process to result in actual sales," explained Jenkins, "By using mobile to reach them at the right time while they are in each phase of their move, you can reach them more often and where the consumer lives today—on their mobile devices."
AdHaven Bullseye for New Movers helps advertisers deliver the right messages at the right time to the right people by targeting mobile advertising with same precision as direct mail but at a fraction of the cost. Businesses can reach consumers on mobile devices, manage campaigns on the fly, include hyper-local messaging, deliver geographically relevant ads, and then measure campaign results through actual sales lift.
Share this article