5 Best Practices for Promoting and Preserving Your Brand

Collaboration, conversation and commitment identified as the key to maintaining brand consistency

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Oct 31, 2016, 12:00 ET

NEW YORK, Oct. 31, 2016 /PRNewswire/ -- When content is created, it can cross multiple desks, departments and even external agencies, which runs the risk of diluting or muddling your brand's image, message and voice. Brands need to prioritize consistency in messaging when communicating both internally and externally. Failure to do so can erode credibility, trust and ultimately, the resonance of key messages with clients, prospects and influencers. In fact, companies with strong and consistent branding are 20 percent more successful than those that are weak or inconsistent¹. To help, PR Newswire has identified five simple rules that brands should follow when crafting and sharing content:

PR Newswire's guide, Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand discusses:

Understanding your brand and developing a comprehensive picture of it to understand how it should appear and behave
Learning your brand's language and ensuring its tonality fits the brand personality
Creating and sharing a content strategy playbook

Even with a solid brand architecture in place, interpretation and application can loosen across platforms. Ensuring that you have a content strategy playbook and collaborative team in place will strengthen and protect your brand's message. Read the full guide to get the tips and insights to keep your brand in check.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact.

Contact:
Stacey Miller
Director, Communications
(301) 683-6038
[email protected]

^¹ http://www.forbes.com/sites/mckinsey/2013/06/24/why-b-to-b-branding-matters-more-than-you-think/#3d5cc6604916

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