SAN FRANCISCO, Nov. 10, 2015 /PRNewswire/ -- 6sense, a predictive intelligence platform for enterprise B2B marketing and sales teams, today announced that five of the top 10 companies named to LinkedIn's 50 Most Influential High Tech Brands list are 6sense customers. The top ten, in order, include Microsoft, IBM, Google, HP, Oracle, Salesforce, Cisco, Capgemini, Domo and Dell.
The 50 global brands were named to the list based on their LinkedIn Content Marketing Scores which, according to this LinkedIn infographic, were calculated by measuring the ratio between the total target audience and the unique users that engaged with the content. Content-based activities using the LinkedIn platform included Company Page updates, employee shares, LinkedIn Sponsored Updates, activities in LinkedIn Groups and Influencer and employee posts through the LinkedIn Publishing Platform.
"The 6sense customers on this list are incredibly sophisticated marketers that know how to leverage technology solutions, like 6sense, to drive customer demand and results," said Amanda Kahlow, CEO and founder of 6sense. "LinkedIn is one example of a powerful platform that gives marketers the ability to deliver the right content to the right customer at the right time based on their demonstrated interest and intent and the part of the buying cycle that the prospect is in."
According to a survey conducted by the Content Marketing Institute and MarketingProfs, the most important metrics to measure the success of content marketing programs, say B2B marketers, are sales lead quality (87%), sales (84%), and higher conversion rates (82%). Further, the survey shows that 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform that is used most often and is cited as the most effective in meeting their goals.
6sense customers have the competitive advantage of being the first to know and the first to take action as soon as their prospects enter a buying cycle, solving two huge problems for marketing and sales teams: timing and visibility. Unlike other solutions on the market that scrape the web or run potential prospects against buyer fit models, the 6sense platform opens up the outside world of buyer intent data to its customers.
The 6sense Data Network monitors billions of buying signals across the web and in places where B2B buyers do their research: search, blogs, publisher sites, advisory services, review sites and more. That time-sensitive activity data is then connected to customers' internal data sources (weblogs, CRM and marketing automation) to give them a full picture of all the buyers that could be considering their solutions, not just the ones that raise their hands. 6sense helps its customers make sure their messages are not only hitting the right audience, but also hitting them at the right time, when they actually have a demonstrated need.
To learn more, visit www.6sense.com.
6sense's mission is to provide leading companies with 100 percent visibility into buyers, enabling competitive dominance in their markets. 6sense is the central nervous system powering all marketing, sales and business operations teams. 6sense predicts who will buy what products when and where they are in the buyer's journey. The company's predictive intelligence platform helps B2B marketing and sales leaders uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions.