50% Increase in Homeowners Using Smartphones for Home Remodeling, According to Study by Cloud-Based Application Provider Planese

SUNNYVALE Calif., Dec. 11, 2013 /PRNewswire/ -- Planese, Inc., a pioneer in collaborative home improvement, released its latest survey of US homeowners about their use of technology to help plan and complete their home remodeling projects. In the survey, homeowners were asked about their past use of smartphones and PCs for remodeling and their planned usage for future projects.  More than one out of four (27%) reported using their smartphones in the past for a variety of tasks to help with remodeling their homes.  The percentage jumped to 40% when they were asked if they planned to use smartphones for future remodeling projects.

(Photo: http://photos.prnewswire.com/prnh/20131211/PH30990)

"This dramatic increase in smartphone use to help with remodeling is driven by a variety of changes: greater use of mobile devices, a need of homeowners to get better results from their remodeling investments and better apps," says Dan Fritschen, founder of www.remodelormove.com, author and homeowner advocate. "Mobile devices are a great compliment to the PC.  Smartphones enable regular and frequent communications that are critical to improving collaboration between homeowners and contractors." 

Detailed findings from the Planese survey respondents in future remodeling projects, plan to:

• Find remodeling design ideas
  • Use a smartphone  (65%)
  • Use a PC (95%)
• Get remodeling cost estimates
  • Use a smartphone (27%)
  • Use a PC (66%)
• Search for a remodeling contractor
  • Use a smartphone (56%)
  • Use a PC (80%)          
• Research products/services –
  • Use a smartphone (67%)
  • Use a PC (67%)
• Do background checks
  • Use a smartphone (25%)
  • Use a PC (50%)

Fritschen also noted their studies have found better communication and more collaboration is key to improving the low level of customer satisfaction in the home remodeling industry. "While constant communication in everyday life may be too much for some people, a constant flow of communications is one of the four elements that ensures a successful remodeling project."

About Planese

Planese offers a personalized and intelligent mobile app that delivers real-time information to homeowners for their projects. Planese offers this app private labeled so that every architect, contractor, builder, interior designer and landscaper can offer their clients and prospect a powerful home improvement tool.

The Planese app is a cloud-based solution delivered via mobile devices, it uses unique logic and data sets enabling consumers to remodel with confidence. Using proprietary algorithms and enriched by many community contributions, the solution enables a collaborative environment within the home improvement industry, empowering customers with the information they need to make better decisions. More information can be found at http://planese.com/planese-pro/

Media Contact:
Barb Fujito
Planese Inc.
(408) 462-0209

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SOURCE Planese