50 Million Businesses/Households in Emerging Markets Forecast to Buy Their First PC in 2014, Says Techaisle

Oct 12, 2010, 17:33 ET from Techaisle

SAN JOSE, Calif., Oct. 12 /PRNewswire/ -- Techaisle's market sizing and forecast data shows that there will be 50 million households and businesses in emerging markets that will buy their first PC in 2014. Over half of these, that is, 28 million will come from the BRIC countries.  Cumulatively, between 2010 and 2014 there will be a little over 230 million businesses and households in emerging markets that will buy their first PC.

The market sizing and forecast data also shows that overall PC penetration in emerging markets will double itself between 2009 and 2014, growing from 18 percent in 2009 to 36 percent in 2014.

To meet the increasing demand for PCs, the channels in emerging markets are also growing rapidly. Techaisle's channel research says that by the end of 2010 there would be a little over 275,000 resellers in the emerging markets.

Although the emerging market buyers are rapidly adopting PCs it will be prudent for PC vendors to develop an informed strategy to identify such buyers and accelerate the adoption.  Understanding the segmentation of such buyers, who are driven not by one single factor but numerous, will determine the success and failure of PC vendors and their offerings.

About Techaisle

Techaisle is an IT market research and consulting company covering SMBs and Channels. Go-to-market strategies require actionable research, flexible data and deeper segmentation. Techaisle's segmentation is easily understood, rapidly deployable and drives actual sales and market understanding. Techaisle's channel research coverage provides in-depth understanding of resellers and distribution channels across numerous countries. Techaisle provides six major services: Worldwide IT Market Sizing, Channel Research, Reseller Partner Sizing, Syndicated Research, Custom Consulting and Segmentation. For more information on Techaisle or its global products/services, please visit www.techaisle.com.

SOURCE Techaisle



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