50,000 Budding Designers Make FashionPlaytes their Place for Tween Fashion

BEVERLY, Mass., Jan. 23, 2012 /PRNewswire/ -- FashionPlaytes (www.FashionPlaytes.com) today announced that over 50,000 tween designers (age 5-12) are creating their own fashions on the site, proving that girls care about age-appropriate style, especially when it is their own design. These style-minded girls have made FashionPlaytes the premiere design your own clothing site, creating over 400,000 designs in the last year alone and over 650,000 designs since the site launched in 2009.

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"Tween girls have become very fashion conscious over the past decade and the ability to create your own clothes, with your own brand label, is a very compelling value proposition in today's competitive clothing market," said Sarah McIlroy, CEO of FashionPlaytes. "FashionPlaytes provides a safe and fun way for tweens and their moms to design clothes online, create and share their virtual fashion collections with friends and ultimately purchase the clothes that they or their friends design."

There are over 20 million 8-12 year olds in the U.S. who wield a combined $43 billion annual spending power according to a report by EPM Communications entitled Tween Sensibility, Spending And Influence. According to Kids Club Marketing, "fashion" and "arts and crafts" rank as two of the top Tween girl interests and FashionPlaytes enables them to successfully create thousands of outfits in a variety of colors, fabrics and designs.

Unlike the many other sites that simply allow you to play dress up games online, FashionPlaytes offers girls a much richer experience. Not only can girls design their own clothing line and model it online, but they can also buy any clothes they design. Positioned at the intersection of custom apparel, digital gaming and social commerce, FashionPlaytes empowers girls to be truly original.

"My daughter loves to create and wear clothes she's designed on FashionPlaytes.com as they reflect her own unique style," said Laura Williams, 9-year-old Lizzie Williams' mom. "Lizzie had so much fun designing her own clothes that she insists on giving FashionPlaytes gift cards to her friends for their birthday. As a mother, I think it's the best gift for girls because it helps foster confidence that may be uncommon among girls her age."

FashionPlaytes was awarded the Parent Tested Parent Approved Seal in October 2011 and was selected as a 2011 Hot 100 Retailer by Internet Retailer. The site has also won the coveted Mom's Choice Award. FashionPlaytes gift cards are available for purchase at www.fashionplaytes.com and are an affordable gift idea for girls that love fashion and creativity.

About FashionPlaytes

FashionPlaytes.com is the leading clothing design experience for girls ages 5-12 that invites girls to create clothing they love to wear. With millions of design combinations, FashionPlaytes.com offers a fun, creative outlet for self-expression and engaging shared experiences around fashion design. Launched in 2009, FashionPlaytes.com is funded by a number of top-tier investors including Fairhaven Capital, New Atlantic Ventures, Launch Capital, and Golden Seeds.

For more information, please visit www.fashionplaytes.com.

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