50,000feet Launches Online Wellness Platform for Children

CHICAGO, Jan. 6, 2012 /PRNewswire/ -- 50,000feet, Inc. and Fifi Delish Holding, LLC announced the launch of ViviLeDish.com, an interactive platform designed to help young children develop healthy attitudes and habits about food, eating and exercise that will last a lifetime. The companies took a high-growth incubator approach combining design and technology to build the brand and online experience and develop the identity and personality of its central character—the adventurous, high-spirited, junior chef extraordinaire Vivi LeDish™.

Vivi LeDish™ inspires young children to explore food and health topics through self-directed play and discovery. Through child-friendly language, illustration and interactive content, she presents information about food groups, nutritional values, portion size and exercise to help children make better nutritional choices and to understand the impact of food and exercise in maintaining their health.

Vivi LeDish™ encourages kids to try new foods and expand their palates through simple recipes they can prepare with a little help from a parent. New content about food, health and exercise is posted daily to ViviLeDish.com in order to bring kids back to the site, feed their curiosity and reinforce and incentivize behavior. The site is designed for children ages 3 to 8, for viewing on computers and mobile devices. The launch is being rolled out in conjunction with a book introducing Vivi LeDish™ and a companion parent blog.

"We're pleased to be partnering with the creators of Vivi LeDish™ to help them develop their wellness platform, bringing the brand to life online and developing interactive content and experiences that can fundamentally impact children's health and well-being," said Chris Prescher, 50,000feet Principal and Director of Interactive Strategy and Design. "The initial site allows kids to create their own pantries, store recipes, track nutrition and log participation in suggested daily activities. In the future, we will offer additional online games, tools and activities that deepen relationships with families and integrate seamlessly with their daily lives."

"50,000feet has been instrumental in helping us realize our dreams for this venture," said Fifi Delish Holding CEO Jonelle Galuska. "Their strategic input, creative direction and technology leadership in developing the platform for our business and online advertising syndication will allow us to scale our operations and ramp up features, functionality and e-commerce as we expand our distribution."

ABOUT 50,000feet
50,000feet, Inc. is a full-service creative agency devoted to enhancing relationships between clients and their customers through branded, cross-platform experiences. From corporate identity, marketing communications and advertising to all facets of web, mobile and interaction design, we transform brands to differentiate them from their competitors and deliver results.  50000feet.com

ABOUT FIFI DELISH
Fifi Delish Holding Company, LLC was founded by Nicki Mason and Jonelle Galuska to provide parents, caregivers and teachers with a simple, yet comprehensive approach to educate young children about nutrition and exercise, introduce them to new foods and reward them for healthy choices. Through its website, ViviLeDish.com, the company offers free, fun and interactive tools designed to give children a daily, digestible dose of wellness education and opportunities to Grow Your Giggle™. The site's namesake character, Vivi LeDish™, inspires kids to learn in healthy, active ways. Her adventures and lessons learned along the way are chronicled in daily site features and in the book, Meet Vivi LeDish™, available on Amazon.com.  ViviLeDish.com

CONTACT
Terri Tomcisin
50,000feet, Inc.
773-529-6760 ext 14
[email protected]

SOURCE 50,000feet, Inc.