BOSTON, Aug. 15, 2017 /PRNewswire/ -- A research study from Strategy Analytics' AppOptix practice (AO) found that "50.4% of Consumers Use Their Personal Smartphone for Business Purposes," offering tremendous business opportunities for B2B players.
With a growing mobile workforce, employees are using their personal smartphones to conduct business and installing public domain and company-sponsored apps for file sharing, data security, time sheets, expense reporting, and collaboration.
B2B companies have consistently searched for opportunities that target business users with mobile devices, products and services and now based on research from AO that identifies common apps and usage behaviors that companies can use to better identify these business users often disguised as consumers. The AO research is based on AO's AppOptix panel that uses proprietary software to observe behavior combined with a survey of mobile device consumers resulting in over 1,000 respondents combined with its AO panel using proprietary software.
Key findings include:
20.5% of business users utilize their personal smartphone over 50% of the time to conduct business
20.8% of business users are compensated by their employer for their network/wireless operator charges
7.2% of respondents indicated their employer pays for 100% of their operator charges.
Prabhat Agarwal, Director, AppOptix and report author commented, "This research showcases and substantiates there are entry points for B2B players that are looking to offer business services to consumers that increasingly use their go-to personal mobile phone for business affairs. By analyzing combinations of apps, we can create probability profiles that identify likely users of business services."
Barry Gilbert, Vice President, added, "The business and enterprise user is a critical and lucrative market for mobile operators, device OEMs, and many enterprise software firms. Consumers who use their devices for business do so for a wide variety of applications and present opportunities for mobile operators who may wish to offer value added services and support."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.
About AppOptix (AO)
Strategy Analytics' AppOptix Mobile Intelligence Platform is the source for understanding consumer behaviors through the use of the single and most important computing platform today – the mobile device. Through a resident mobile application installed on proprietary opt-in panels in the U.S. and India, the AppOptix platform captures consumer's application, Network and Device Data 24/7, combining it with panel demographics, survey data and expert industry opinion, to form meaningful analysis.
In addition to real time mobile usage data from user smartphones (i.e., actual behavior) Strategy Analytics has the capability to rapidly field and analyze surveys to panel members in both the US and India who complete surveys on their connected devices. http://sa-link.cc/AppOptix