55ip Continues Rapid Growth with Addition of New Advisory Firms

BOSTON, Dec. 4, 2018 /PRNewswire/ -- 55ip, an investment strategy engine that enables advisors to design intelligent, custom and automated portfolios, today announced that four new advisory firms have recently joined its growing client-base: Athena Advisor Services, LLC, Creative Benefits, Inc., CUBIC Advisors, LLC and 360 Wealth Management, Inc. These firms design and deliver custom, advisor-branded strategies to clients, using 55ip's proprietary tools that offer modern investment science and tax technology.

"Our goal at 55ip is to enhance the advisor's experience and improve client outcomes. 55ip empowers advisors with a differentiated investment management value proposition and efficient implementation of custom strategies at scale," said Paul Gamble, CEO of 55ip. "We're excited to help advisors deliver better outcomes for clients by reducing the three biggest investment frictions facing their portfolios: fees, the risk of extreme losses and taxes."

Firms recently partnering with 55ip include:

• Athena Advisor Services, LLC: an RIA founded in 2013 with a strong focus on executive compensation advice, tax reduction strategies, tax aware investing and planning for early retirement. The firm implemented 55ip to help them streamline their investment management so that they could focus on higher level client-relations and overall business goals.
• Creative Benefits, Inc.: a family-owned insurance and employee benefits consulting firm implemented 55ip's technology for its retail accounts. The key features of 55ip's platform for Creative Benefits included that it is competitively priced, automates trades, conducts account rebalancing and has a strong focus on risk management. Additionally, Creative Benefits was already using Fi360, a leading provider of fiduciary-based fund scoring data, with which 55ip has seamless data integration, thus automating a valuable fiduciary component of the fund selection process.
• CUBIC Advisors, LLC: an independent investment advisory firm based in Pennsylvania and Florida. The firm was attracted to 55ip because the platform's automated algorithms enable them to consistently leverage tax optimization throughout the year, as opposed to just ahead of tax season. The engine also gives them the ability to efficiently fine-tune and manage their full breadth of client portfolios, freeing time for other priorities.
• 360 Wealth Management, Inc.: a wealth management firm whose approach encompasses the 360 degrees of their clients' financial well-being, has implemented 55ip to allow them to focus on comprehensive financial planning and relationship development. The solution helps them set expectations and demonstrate to clients how they are managing their portfolios powered by the 55ip Market Risk Indicator (MRI) and tax loss harvesting capabilities.

"We're always on the lookout for resources that can scale our business and help us focus on the priorities that matter most – addressing client needs and building strong relationships," said William Wilkinson founder and president 360 Wealth Management. "55ip and its unique suite of programs and services helps us achieve just that – while also helping to communicate our value proposition to our clients in the most efficient and strategic manner. A perfect match for our offerings, we anticipate 55ip will continue to complement our skillset and further enhance our practice."

CUBIC Advisors, LLC and 360 Wealth Management, Inc. are also taking advantage of 55ip's platform integrations, including TD Ameritrade Institutional's Veo^® platform, for seamless client account data integration and No Transaction Fee (NTF) portfolio optimization.

For more information about 55ip, visit www.55-ip.com.

About 55ip

Founded in 2015 and headquartered in Boston, 55ip is an investment strategy engine that provides financial advisors and wealth managers the capabilities to build intelligent, custom strategies for their clients on its white labeled digital platform. 55ip's proprietary investment science addresses the three most common frictions that get in the way of client outcomes – taxes, high fees, extreme losses – while automating the entire investment management process so advisors can focus on growing and scaling their practices.

All advisory services provided by 55I, LLC, a SEC-registered investment advisor. More information is available at https://www.55-ip.com.

SOURCE 55ip

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