5BARz International Inc. Announces Latin America Marketing Strategy

MISSION VIEJO, Calif., March 8, 2012 /PRNewswire/ -- 5BARz International Inc. (OTCBB: BARZ), (Boerse-Berlin: O5B), (www.5BARz.com) (hereafter "5BARz" or the "Company") is pleased to announce that it has developed and is implementing a multi channel marketing strategy for Latin America in response to the very favorable results from testing the 5barz road warrior device by several of the major wireless operators.    

During the first quarter of 2011, that Company received multiple NDA's signed by several major wireless operators in the region.  Subsequently, the engineering departments of these operators analyzed and successfully tested the 5barz road warrior device in their respective labs.  Test results indicated that the 5barz road warrior met or exceeded testing protocols established by the engineering departments.  This is the initial step before full scale adoption of the technology and integration into their network infrastructure.  "It is essential for the engineering departments of the major wireless carriers to endorse our technology as we work together in delivering a cellular network infrastructure solution.  We are extremely excited to date with the response from the various engineering departments throughout the region and look forward to continue to work closely with these departments over the next several months as we develop products for their networks," stated Daniel Bland, CEO of 5barz.

The Company has been expanding its employee/consultant base in Latin America due to significant product interest.

The Latam Market

The Company has analyzed the fundamentals of the mobile phone market in the LATAM countries and has determined that to be a key point for market penetration for the 5BARz products for the following reasons:

The mobile phone market has just gone through a very strong decade of growth in Latin America, with mobile subscriptions having overtaken fixed lines as the preferred method of communication. As a result Latin America's mobile telephone industry has a high degree of market penetration. Mobile subscriptions totaled 88.2% of the region's population, compared to 55.2% in Asia Pacific, 90.4% in North America and 50.6% in the Middle East and Africa. Having recently invested heavily in subscription development, the cellular network operators are now focusing upon the maintenance of their substantial customer base, and the 5BARz technology may contribute substantially to achieving that customer satisfaction.

The mobile telephone industry in Latin America has benefited from generally opening up to competition. This provides a very fertile ground for the introduction of a technology such as 5BARz to secure customer retention through quality of service.

The inherent geographical difficulties in laying fixed line infrastructure have encouraged a move to mobiles, but in addition, that geography, the Andean and Rainforest regions and expanses of rural areas again benefit from the 5BARz technology whereby weak cellular signal is amplified within the vicinity of the user.

Further the LATAM countries are experiencing a renewed era of strong growth, reflecting reviving economic growth and improving income levels. This again is a favorable factor for the introduction of our products to meet the growing demands of consumers.

In addition, the launch of 3G and mobile broadband services has increased demand for mobile subscriptions. Mobile broadband is particularly desirable in areas with no or limited access to cable internet services. Moving to mobiles offers consumers the benefits of on-the-move communications and advantageous introductory deals. Greater access to communications also helps to narrow regional divides. All of these factors are enhanced by the 5BARz experience.

Initial 3G market expansion is likely to be greater in the region's wealthier markets, such as Argentina, Chile and Mexico, and these have been specifically targeted by our Company with very favorable results.

About 5BARz International Inc.
5BARz International Inc. holds the exclusive global marketing and distribution rights and holds a 50% ownership interest in the technology underlying the 5BARz™ products. 5BARz™ is a cellular network extender for use in the small office, home and mobile market places. 5BARz™ incorporates a patented technology to create a highly engineered, single-piece, plug 'n' play unit that strengthens weak cellular signals to deliver high quality signals for voice, data and video reception on cell phones and other cellular equipped devices. 5BARz™  represents a key solution for cellular network operators in providing clear, high quality signal for their subscribers with a growing need for high quality connectivity.

5BARz International Inc.'s shares are publicly traded on the OTCBB under the ticker symbol BARZ in the US and on the Berlin Stock Exchange (www.boerse-berlin.com) under symbol "O5B."

On behalf of the Board of Directors
"Mr. Daniel Bland" CEO & Director
5BARz International Inc.

Legal Notice Regarding Forward-Looking Statements
The information contained in this release consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Such forward-looking statements involve known and unknown risks and uncertainties, including all business uncertainties relating to product development, marketing, market acceptance, future capital requirements, and competition in general that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. The Company is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Contact:
Parkside Communications Inc.
Phone: 1-877-798-4165
[email protected]

SOURCE 5BARz International Inc.