5W Public Relations Expands Consumer & Parenting Practice, Adding Kabrita to Client Roster
NEW YORK, Jan. 12, 2015 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations firms in the U.S., today announced the addition of Kabrita to its diverse roster of consumer and parenting clients. 5WPR will execute a comprehensive public relations program designed to raise awareness of the brand along with the goal of being recognized as the leader in children's health and nutrition products.
Kabrita is North America's first enhanced goat milk foods specially designed for toddlers. Products include Goat Milk Toddler Formula and Goat Milk Yogurt and Fruit and are naturally easy to digest, delicious, non-GMO and are designed for a child's developing digestive system and nutrition needs. Kabrita aims to educate parents on the health and nutritional benefits of goat milk and works to provide families with an easy and healthy alternative to cow milk.
"We are thrilled to be working with Kabrita," said Ronn Torossian, president and CEO of 5W Public Relations. "Given our extensive experience creating and implementing successful public relations programs for a wide range of children's health and nutrition brands, we are confident 5WPR will deliver similar stellar results for Kabrita. 5W will also work to bring the brand to the forefront of children's health and nutrition, by highlighting the products' uniqueness, health benefits and points of differentiation over existing products on the market."
Co-founders Carolyn Ansley and naturopathic doctor, Dr. Kate Morrison developed Kabrita after Morrison's son had a reaction to cow milk formula leading her to create her own goat milk formula. After launching their product line in the United States in 2013, Kabrita has been dedicated to make nutritious, premium goat milk based foods for children, while enhancing the intuition, nutrition knowledge and confidence of new parents through education and support. For detailed information, visit the Kabrita site (www.kabritausa.com).
ABOUT 5W PUBLIC RELATIONS
5W Public Relations is a full-service agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.
Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, [email protected]
SOURCE 5W Public Relations
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