5W Public Relations Named PR Agency of Record for IMUSA USA, LLC

Dec 18, 2012, 06:00 ET from 5W Public Relations

NEW YORK, Dec. 18, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned U.S. PR firms is pleased to announce the addition of IMUSA USA, LLC to its diverse roster of consumer lifestyle clientele.

5W Public Relations will implement a comprehensive public relations program designed to increase awareness of the company, with the goal of becoming recognized as the leader in the Hispanic and International cookware and appliance categories. 

IMUSA is the leading brand of Hispanic housewares and the culinary brand ambassador of international cuisines, offering a wide array of kitchen tools for varying cuisines including Asian, Latin, Mexican, Caribbean and Anglo. IMUSA is committed to providing easy, quick and trustworthy solutions to ethnic cuisine; the products are available at top retailers across the nation.

"We are thrilled to be working with IMUSA," said Ronn Torossian, President and CEO of 5WPR.  "We have extensive experience creating and executing successful public relations programs for housewares brands, and are excited to be working with one that brings both innovation and a depth of heritage to the category."

5W Public Relations (www.5wpr.com) is a full-service agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

IMUSA USA, LLC (www.imusausa.com) was founded in Colombia in 1934 as the first manufacturer of aluminum pots and pans in the country. Today, IMUSA is a venerable brand with 75 years of experience in Hispanic and International cookware, and over 20 years of experience in the US marketplace.

SOURCE 5W Public Relations