6 Months and 400,000 Facebook Fans Later, Aviesta.com is Now the Largest Private Sale Community on the Facebook® Platform.

LOS ANGELES, Sept. 28, 2011 /PRNewswire/ -- Aviesta.com, an online private sale community serving members in the US and Mexico achieved a milestone that no other site of its kind has done: 400,000 Facebook fans. (Facebook.com/VivaAviesta).

Aviesta is built on the premise the future of e-commerce is social. Increasingly shoppers want to more closely examine products, discover treasures and share their finds with friends.  Aviesta has found this social shopping dynamic knows no boundaries, as its product offers and Fans have grown explosively both in the US and abroad.  

"Facebook had been an ideal platform for us," says Aviesta CEO and Founder, Don Oas.  "It has allowed our community to form organically around where Fans reside – whether in the US or elsewhere.  And the speed of our fan growth demonstrates a vast and untapped market has been well-worth the investment from the start."

Each day, Aviesta uses Facebook, email and web platforms to communicate with its community and, perhaps more importantly, the community communicates back. "On any given day we have 100,000s of impressions of our message and get thousands of pieces of feedback within our community," says Oas.

Facebook has become a way for the company's buying teams to monitor trends and keep their fingers on the pulse of what's hot and what's not. In many ways, it's hard to imagine a faster, more authentic way for a young company to learn about its market and drive innovation than the real time nature of social communities.  "You cannot afford to not listen," says Oas.

Aviesta has built a multi-cultural and fully bi-lingual platform to communicate with its members in the language they prefer.  With growth in both US and Latin America, Aviesta has also become one of the largest bilingual sites on Facebook. On any given day, members from all across the US and Latin America can be seen discussing trends, celebrity fashion and their lives in Aviesta's single, borderless community.

"We found early on, fashion did not recognize geopolitical borders, and neither did the conversations of our community," notes Oas.  "Looking fabulous is a universal goal."

About

Aviesta.com is the fastest growing and largest bi-lingual private sale site in the world, serving one of the most exciting and expanding markets online. Aviesta.com is a free members-only site, offering discounts on luxury fashion, up-and-coming brands, beauty and lifestyle products, all hand-selected by our industry leading buying team.

Contact:

Brett Posten // Chief Creative Officer, Co-Founder

[email protected] // 310-598-1082

Facebook® is a registered trademark of Facebook Inc.

SOURCE Aviesta.com