63rd Primetime Emmy Awards Enlists Hype Music to Bring an Adventurous New Soundtrack to This Year's Telecast


Sep 14, 2011, 08:17 ET from Extreme Music

LOS ANGELES, Sept. 14, 2011 /PRNewswire/ -- Hype Music, the first-of-its-kind, hybrid music licensing partnership between MTV and Extreme Music, the production music arm of Sony/ATV, is set to transform the 63rd Primetime Emmy Awards with a new soundtrack that will feature licensed songs from the Hype Music roster of artists during the Emmy telecast. The show will broadcast LIVE from the NOKIA Theatre L.A. in Los Angeles on Sunday, September 18, (8:00 PM EDT live / 5:00 PM PDT live) on FOX.

"We knew we were onto something as soon as we launched Hype," said Russell Emanuel, Extreme Music CEO.  "It's been incredible to see some of the cool opportunities that we've been able to bring to these young bands, but to be working with the Primetime Emmy Awards is simply amazing and proof that emerging talent is indeed the new black!!"

Hype Music harnesses the power of MTV and Extreme to cultivate and introduce some of today's best independent talent with the help of one of America's most influential DJs, Chief Creative Consultant Nic Harcourt.  Once signed, all acts get the stamp of approval from music insiders and receive first-look consideration for placement in MTV shows and exposure to Extreme's global client base of professional music supervisors.

Officially launched in May, Hype Music has already taken the industry by storm with the help of buzz-worthy artists such as Wallpaper, Locksley, New Cassettes, Marc Robillard, The New F-O's and The Diamond Light.  Music from Hype artists can be heard throughout MTV's programs including the hit show Jersey Shore and Death Valley along with the forthcoming premieres of The Real World: San Diego and I Just Want My Pants Back.  Demand for tracks from Hype artists has also spread to programs on multiple major networks including So You Think You Can Dance?, 90210, Private Practice, Wilfred and Necessary Roughness.  

For more information on Hype Music, please visit www.hypemusic.com.

About MTV:

MTV is the world's premier youth entertainment brand.  With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture.  MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.  For more information, go to www.mtvpress.com.

About Extreme Music:

World-renowned as the "Bad Boys of the Industry," Extreme, the Production Music Library arm of Sony/ATV Music Publishing, have made it their duty to change the face of library music. Since exploding onto the scene in 1997 these production music zeitgeists have consistently delivered an industry-quaking catalogue that leaves their competition sleeping with the lights on and establishes them as the undisputed masters in their field. Their unrivalled A-list packed roster famously boasts names such as Quincy Jones, Hans Zimmer, Snoop Dogg, Timbaland, Rodney Jerkins, Robbie Nevil, Junkie XL, Paul Oakenfold, Mark Mothersbaugh and Vince Clarke to name a few.

Users addicted to Extreme include music supervisors for hit shows such as Glee, Mad Men, 30 Rock, Parks and Rec, Entourage, It's Always Sunny in Philadelphia, The Office and Gossip Girl; blockbusters and trailers including The Debt, Apollo 18, Lion King 3D, The Rite, Twilight Saga: Eclipse, Inglorious Basterds and Inception; and memorable advertising campaigns for Coca Cola, EA, Virgin Atlantic, Phillips, Stolichnaya, Ford, Puma and AT&T.  For more information, go to www.extrememusic.com

Media Contact for Extreme Music:

Joe Schneider/ Rogers & Cowan/ 310.854.8140/ jschneider@rogersandcowan.com

SOURCE Extreme Music