69% of CFOs expect higher returns from sustainability initiatives than from traditional investments - Kearney

A recent survey of more than 500 chief financial officers on financing the green economy conducted by global management consultancy Kearney and media broadcaster We Don't Have Time found that 69% of CFOs expect higher returns on sustainability initiatives compared to traditional investments.

CHICAGO, Feb. 17, 2025 /PRNewswire/ -- Leading global consultancy Kearney has today released its new report, "Staying the Course: Chief Financial Officers and the Green Transition," which reveals that 69% of CFOs expect higher returns on sustainability initiatives compared to traditional investments.

Regardless of geopolitical uncertainty and increased financial pressure, the data highlights CFOs' confidence in the long-term value and profitability of sustainable investments. Adding to this optimism, 92% expect their organizations to significantly increase net investment in sustainability this year.

The research, conducted by Kearney and We Don't Have Time, surveyed 500 CFOs across the United Kingdom (UK), United States (US), United Arab Emirates (UAE), and India, to understand how CFOs are embedding sustainability within their strategies.

Financial risks and business cases

According to the research, 93% of CFOs recognize the business case for sustainability investments. However, the survey reveals varying motivations behind these investments: 61% still view these sustainable investments through a cost-focused lens, rather than considering the long-term value they may generate.

On a positive note, 65% of CFOs are now measuring the cost of inaction, signalling an increasing awareness of the long-term risks posted by climate change and regulatory penalties, as well as opportunities related to green transition.

Taking immediate action

The research highlights that CFOs are focusing on sustainability investments that offer clear, short-term benefits in reducing emissions. The top three investment areas that ranked highest include:

1. Increasing the use of sustainable materials
2. Driving sustainable innovation and partnerships
3. Enhancing energy management and waste reduction

Workforce and investment strategies

CFOs are also responding to increasing pressure from employees to align their financial strategies with sustainable practices, with more than 71% of CFOs considering sustainability when selecting employee retirement funds.

As ESG awareness rises, the findings suggest that CFOs are also recognizing the value of sustainable investments that both benefit the planet and resonate with values-driven investors and employees. As such, an overwhelming majority (94%) of CFOs now incorporate sustainability considerations into broader investment decisions.

Beth Bovis, Partner at Kearney and Global Sustainability Lead, said: "The perspective of CFOs is often overlooked in the corporate sustainability debate, yet their role is crucial. As those in control of financial levers, CFOs are uniquely positioned to have a long-term impact on business strategy. And our study highlights that they're already taking steps in this direction.

"ESG reporting is increasingly falling under the CFO's responsibilities. But beyond simply ensuring regulatory compliance, CFOs can lead the charge in driving investments that not only reduce emissions but also deliver tangible commercial value for the business."

Ingmar Rentzhog, Founder & CEO at We Don't Have Time, added: "Finance chiefs are increasingly absorbing more of their organization's sustainability efforts, and our research shows that they are more than prepared for this responsibility.

"Looking ahead, with the UK government set to release its Sustainability Disclosure Standards this year, organizations will be forced to rethink how they measure and communicate their climate initiatives. CFOs will be crucial in navigating these changes, as they must assess and disclose their environmental impact, adding a new layer to financial reporting."

Kearney's full report, "Staying the Course: Chief Financial Officers and the Green Transition," is available here: https://bit.ly/411n7ia

Notes to Editors 

Methodology

The research was conducted by Censuswide with a sample of 500 CFOs at private companies with over 250 employees (aged 18+) in any sector except education, professional services, HR, consulting, arts, or real estate across the UK, US, UAE, and India. The survey fieldwork took place between December 12, 2024 and December 27, 2024. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles and is a member of The British Polling Council.

About Kearney  
Kearney is a leading global management consulting firm. For nearly 100 years, we have been a trusted advisor to C-suites, government bodies, and nonprofit organizations. Our people make us who we are. Driven to be the difference between a big idea and making it happen, we work alongside our clients to regenerate their businesses to create a future that works for everyone.

To learn more about Kearney, please visit www.kearney.com.

Media contact:
Meir Kahtan
Meir Kahtan Public Relations, LLC
+1 917-864-0800
[email protected]

About We Don't Have Time

We Don't Have Time is the world's largest media platform for climate action—with a mission to democratize knowledge about climate solutions and inspire and mobilize global action toward a prosperous, fossil-free future. Boasting a community of 100,000+ climate professionals and influencers in 180 countries, and partnerships with 350+ companies, governments, and civil society organizations, We Don't Have Time reaches 200 million people each month on social media. Headquartered in Stockholm, Sweden, with offices in Washington, D.C. and Nairobi, Kenya.

SOURCE Kearney