SAN FRANCISCO, July 27, 2016 /PRNewswire/ -- On the heels of 3x growth last year, 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, today announced breakthrough momentum with 4x annual recurring revenue (ARR) growth from this time last year and zero customer churn. Fueled by its leading solution and market differentiation, some of 6sense enterprise and high-growth customers include ADP, BlueJeans Network, CBSi, Cisco, Cohesity, Dell, Dropbox, GE, HP, HPE, IBM, MobileIron, NetApp, Netsuite, Qlik, Salesforce and Xactly.
6sense's continued success highlights the increasing adoption of predictive time-based intelligence as a strategic imperative and competitive advantage for organizations today. By moving beyond profile fit and segmentation alone, 6sense customers have the critical ability to operate not simply on gut instinct and static look-alike firmographics, but on detection of active buying cycles that indicate a business need and propensity to purchase. At a time when organizations are looking for every opportunity to optimize their spend, knowing when prospects enter a buying cycle is crucial to remaining competitive and increasing conversion rates.
"We're thrilled the market is realizing our core differentiator of timing and recognizing that predictive is no longer a 'nice to have' but a 'must have' for sales and marketing teams to compete and win. The momentum we're seeing is a testament to the success of our customers and how we're helping sales and marketing improve effectiveness and create measurable marketing generated pipeline and revenue," said 6sense CEO and founder Amanda Kahlow. "Unlike other predictive tools on the market that offer advanced segmentation on 'who,' we offer the unique ability to find buyers in active buying cycles, answering the most critical question to sales and marketing of 'when' buyers are in market."
In response to strong customer results, ADP, Dell and Netsuite recently grew their partnerships with 6sense to focus on driving account-based media execution, powering account-based lead generation and prioritizing engaged leads. Dell has witnessed upward of a 5x lift in MQL to SQL conversion, a 2x increase in average opportunity size and is currently allocating media budget towards active accounts uncovered by 6sense. Netsuite has seen an 8x lift in conversions and $25 million in pipeline created since June of 2015. BlueJeans Network has grown pipeline by 2x, found 2.5 greater opportunity values and increased sales productivity by 3x.
6sense's market momentum can also be attributed to the recent addition of affordable pricing and products for mid-market and growth-stage companies. Predictive intelligence has historically been reserved for large enterprise companies with expansive marketing budgets, but with more accessible pricing, companies of all sizes can now operate on the same level of insight as sophisticated B2B enterprises.
Following the recent strategic partnerships 6sense has built to bolster customer success, customers have the ability to connect brand to demand in their digital marketing efforts. With the Forbes and 6sense integrated solution, customers like Dell can rethink the way they approach media buys and customer engagements by identifying which customers are in active buying cycles and then discretely target each population for engagement. 6sense and Forbes together are bringing omni-channel visibility to the marketing teams at Dell by connecting accounts and contacts from media impressions, to anonymous website visitors, to known contacts/leads, to closed won opportunities.
"The best part about 6sense's intent-based predictive is its full stack impact across marketing and sales," said Dell Marketing Innovation Strategist, Enterprise Demand Generation Jeff Siegel. "6sense fills in the blanks where marketers have to guess and answers the question of 'when' I should put my marketing dollar to use and engage with a prospect in an active buying cycle. At Dell, our team likes to say 'If it's not 6sense, it's nonsense.'"
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.
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