SAN FRANCISCO, May 5, 2016 /PRNewswire/ -- 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, today unveiled the agenda for its annual predictive intelligence summit B2B ESP. The agenda includes a speaker roster of sophisticated B2B marketers and marketing and sales executives charged with revenue growth for some of the largest B2B enterprises. The summit will take place on July 14, 2016, at the Four Seasons Hotel in San Francisco.
Andrew Davis, a best-selling author who has been named among the top 100 most influential marketers, will keynote the conference with his talk, "How Smart Businesses Turn Browsers into Buyers." Davis will offer insight into how leading sales and marketing teams work to understand buyer needs and timing to create momentum and convert prospects into customers. He will share how paid, owned and earned media converge to drive brand attention and allow organizations to stop chasing leads and start attracting buyers.
Hosted by 6sense, B2B ESP serves as a forum for marketing and sales professionals to learn how B2B market leaders build data-driven organizations and adopt new technologies to accelerate revenue growth and ensure competitive dominance. With recent speaker additions of LinkedIn vice president of global operations Brian Frank, Oracle Data Cloud senior vice president and Bluekai CEO Omar Tawakol, Akamai CMO Brad Rinklin and SiriusDecisions research director Alan Gonsenhauser, B2B ESP provides the opportunity for peers to discuss the future of B2B marketing and sales and ask the burning questions plaguing countless marketing teams. Why aren't my leads converting? How can I achieve full visibility into an omni-channel marketing strategy and reach buyers early? Where should I spend money now to reach my buyers of tomorrow?
"At a time when fewer than one percent of marketing sourced leads become opportunities, B2B marketers recognize that the current demand generation model and marketing-to-sales handoff is broken," said 6sense CEO and founder Amanda Kahlow. "With the adoption of true predictive intelligence, there is finally a path towards solving the biggest problem plaguing sales and marketing - understanding buyer timing. At its core, B2B ESP is about transforming the frustrations we feel as marketers into a vision of a better future. A future where marketing truly knows the needs of their buyers and can remove the guesswork, drive measurable ROI, and sustain trust with sales."
The conference's discussions will center on how best-in-class marketing teams are using predictive intelligence to uncover prospects in active buying cycles, target marketing campaigns and accelerate sales cycles. Topics will include:
- Marketing Leadership: Executive Insight into Building a Business Growth Engine
- ABM in a Data-Driven World: Changing the B2B Customer Relationship
- Investment Trends in MarTech: The Future of B2B Marketing and Sales
- How Smart Businesses Turn Browsers into Buyers
- Data Driven B2B: The Power of Predictive in Digital
- Rethinking Business in the Age of Digital Transformation
Additional sales and marketing thought leaders from various industries are being added to the lineup everyday. Check the B2B ESP website for further speaker updates.
The conference will take place on July 14, 2016 at the Four Seasons in San Francisco. Advanced registration is $295 and is available June 15, 2016. For more information, registration, or sponsorship options, visit the summit website. For a taste of what 2016 will look like, check out Andrew Davis' preview of his keynote.
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.