SAN FRANCISCO, April 1, 2016 /PRNewswire/ -- 6sense, a predictive intelligence platform for enterprise B2B marketing and sales, today announced that the United States Patent and Trademark Office has issued the company a patent, invented by CEO and founder Amanda Kahlow, covering a machine implemented system and method of predicting future sales, leads and opportunities based on static data and/or intent buying behavioral data by connecting data from one or multiple sources.
After a breakthrough year in 2015, with 3X growth in annual recurring revenue and new customers including ADP, Blue Jeans Network, Dell, Dropbox, HP, IBM and Salesforce, the patent validates 6sense's unique formula and market leadership. 6sense's rise as a thought leader and pioneer in the B2B predictive intelligence space is attributed to its innovative, patented full-funnel predictive solution and quantifiable results for its customers.
The 6sense patented approach enables, in certain embodiments, the collection of intent and/or static, profile fit data, transformation of unstructured data into structured data, calculation of buyer intent signals, mapping of unknown prospects to known buyers, and the ability to determine where buyers are in their journey (awareness, consideration, decision, purchase). The patent supports what 6sense views as the future of B2B marketing and sales: Omni-channel connectivity, visibility, attribution and the predictions to target the right audience at the right time, when they have demonstrated a need and propensity to purchase.
"Among our accomplishments over the last several years, receiving this patent tops the list. After years of hard work and a five-year-long filing process, I hope this patent communicates to our customers, prospects and the wider industry that we truly were the first to market," said Kahlow. "When we started this journey, I knew we were onto something that no one else was thinking about, let alone doing yet. Aside from what this milestone means for 6sense, if it can serve as an inspiration to any woman at a time when women hold only a small fraction of technology patents, I've succeeded beyond my wildest dreams; I know at the core of it all, my purpose in life is to inspire women and girls."
This patent protects the core of 6sense's platform, focusing on time-based activity data to help its customers understand when prospects are in the buying cycle for their products. 6sense's network of intent data (blogs, communities, forums, trade publications) is connected to customers' internal data sources (weblogs, CRM and marketing automation) to give them a full picture of all the buyers that are in-market for their solutions. 6sense helps its customers ensure that their messages are not only hitting the right audience, but tailored to their specific needs and pain points at the time.
"We are thrilled to be working with some of the industry's brightest minds in B2B marketing and sales and this patent truly validates our approach. The 6sense platform opens up the outside world of buyer intent data to our customers and provides unparalleled visibility into buyers' needs and their journeys long before they lean in and raise their hand (AKA fill out a lead form)," said Kahlow. "Buyer activity is much like walking on wet sand. Every day, potential customers leave an abundance of digital footprints all over the web that reveal imminent buying intent. Our patent protects our method of uncovering these buyers and allows us to put all of our energy into solving sales' greatest pain point – buyer needs and timing."
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense predictions power all downstream sales and marketing systems with intelligence on who is in market to buy, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right "in-market" buyers with a need now.
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