SAN FRANCISCO, Aug. 2, 2016 /PRNewswire/ -- 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, today announced that it has established the company's first Customer Advisory Board to better understand and build for customer needs. The first meeting of the Customer Advisory Board, comprised of 6sense customers and market experts, was held in San Francisco on July 13, 2016. Participants include executives from Dell, Forbes, GE, Hewlett Packard Enterprise, IDG, IBM, Lenovo, Cohesity, Madison Logic, Netsuite, Oracle and Xactly.
The first 6sense Customer Advisory Board meeting involved in-depth, interactive discussions on a number of topics including: driving predictable marketing-sourced pipeline, capitalizing on account-based marketing at scale, brand to demand strategies and integrating marketing and content marketing programs. A recurring theme of conversation was the need to break through the silos within marketing and sales and achieve collaboration throughout the ecosystem. With the recent partnerships 6sense has built, the promise of omnichannel connectivity has become a reality and customers have unprecedented visibility into their media budgets, lead gen programs and prospects in active buying cycles.
"At 6sense, we acknowledge the invaluable relationships we share with our customers and hope that the advisory board will serve as an open forum for learning, sharing and growing amongst peers," said 6sense CEO and founder Amanda Kahlow. "We are thrilled to be working with some of the brightest and most innovative minds in B2B marketing and sales. The advisory board will allow us to come together to have their voices be heard at the forefront of our business and for us to learn and become our best brand for customer needs, not what we think is best."
"Customer success is 6sense's top priority," said 6sense Chief Strategy Officer Mark Dye. "We value customer input in everything we do and constantly strive to align product development, strategic partnerships and use cases with customer needs. Assembling this customer advisory board allows us to formalize that process with our most engaged customers and continue to innovate our platform and roadmap along their business goals."
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.