SAN FRANCISCO, Sept. 29, 2016 /PRNewswire/ -- 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales and a Marketo LaunchPoint partner since 2014, announces additional capabilities to integrate 6sense predictions into Marketo's new Account Based-Marketing solution. The combination of 6sense with Marketo ABM provides B2B marketing and sales teams with the ability to target accounts in active buying cycles. With 6sense scores and buying stages integrated into Marketo, joint customers can create targeted account-based campaigns informed by predictive insights. 6sense predictive intelligence adds a layer of insights over all activity to determine with precision which accounts to focus on for a holistic ABM strategy.
For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are being marketed to in a way that is highly personalized and specific. As ABM adoption has soared, the selection process to identify target accounts has become the most critical component driving beneficial outcomes at scale. The introduction of 6sense predictive intelligence allows organizations to build lists within Marketo not only based on static look-alike firmographics, but upon predictive detection of active buying cycles that indicate a business need and time-based propensity to purchase.
"The joint solution of 6sense predictive intelligence and Marketo's marketing automation and ABM offering to engage and nurture key accounts make achieving dynamic and programmatic ABM at scale a reality. By providing access to buyer activity, marketers can identify the best accounts that are in-market now with greater accuracy and confidence," said 6sense CEO and founder Amanda Kahlow. "Our enterprise and mid-market customers have the control to create targeted and dynamic account lists based on buying stage predictions and active buying cycle detection, enabling them to optimize spend and drive higher effectiveness of their Marketo ABM programs."
For joint customers looking to supercharge their ABM strategies, 6sense seamlessly integrates with Marketo to prioritize existing and uncover new accounts and contacts in sales and marketing systems. 6sense scores provide Marketo users with valuable information including where the account is in the purchase cycle, the products they are interested in, the likelihood of purchase, and when. Marketing teams can then adjust their activities based on the 6sense scores to either increase awareness-building activities, nurture leads and accounts through to higher stages of engagement, or push prospects directly to the sales team.
Current 6sense customers like Cisco, Dell, HP, IBM and Netsuite are already witnessing impressive results when fueling their ABM initiatives with 6sense predictions, including the following:
- $44M in Pipeline Generated in Two Months
- Average $30K Increase in Deal Sizes
- 2-3x Lift to Average Conversion Rates
- 71% MQL Conversion Rate
To learn more about how predictive intelligence and marketing automation are changing B2B marketing and helping customers execute ABM, view the 6sense Making Account-Based Marketing Work webinar.
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.