SAN FRANCISCO, June 16, 2017 /PRNewswire/ -- 6sense today announced that its patent-protected Intelligent Marketing Cloud has been named a Leader by Forrester Research in its report The Forrester Wave™: Predictive Analytics Platforms for B2B Marketers, Q2 2017 by analysts Allison Snow and Laura Ramos. 6sense received the top ranking among all reviewed vendors for both the "current offering" and "strategy" categories in the evaluation. In addition, 6sense had among the highest scores in the evaluation across seven criteria including the model setup and building, corporate strategy and data source and usage.
In the report, Forrester cites 6sense as one of two vendors that lead the pack and recognizes the critical need for predictive solutions to act as the essential ingredient in account-based marketing (ABM) execution and attribution strategies. The report evaluated 11 vendors based on 28 criteria and recognizes 6sense for its "strong background in solving advanced customer problems and impeccable references..."
"6sense leads by turning sophisticated buyer analysis into proven program lift," stated Forrester in the Predictive Analytics Wave report. "Its patented prediction system deduces when a business purchase is imminent, and its exclusive proprietary buying signals let marketers and sales professionals know when to focus on specific accounts and contacts. Through such, 6sense produces conversion lift, which is measurably much higher than baseline results."
Fortune 5000 enterprises and fast-growing B2B companies, including Box, Cisco, Dell, Netsuite, PGi and Qlik, rely on 6sense to help them find in-market buyers and drive more revenue across sales and marketing. Notable examples include:
- Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend
- Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined
- PGi: witnessed a 58% faster time to close, lift in win rates and 4x the average deal size
"Being named a leader in such a comprehensive Wave evaluation is, in our opinion, amazing validation to the measurable value 6sense delivers to our customers," said CEO and founder Amanda Kahlow. "There's a massive difference in value to sales and marketing organizations to finding buyers who are in-market, now, compared to more simplistic look-alike modeling. We're thrilled to see Forrester recognize what we consider to be the evolution that's taken place in the space and the clear differentiation between leaders and contenders."
As the only true Intelligent Marketing Cloud in the industry, 6sense leverages artificial intelligence and big data to give marketing and sales leaders 100 percent visibility into buyers needs and timing while driving high quality converting pipeline with measurable proof of impact. By using the broadest array of external data sources and buying cycles, coupled with exceptionally deep analysis of internal data, 6sense has an extensive track record of solving leading-edge problems and delivering advanced predictions.
Forrester's recognition comes on the heels of immense momentum and growth for 6sense in 2017. The recent addition of senior leadership coupled with significant improvements to the platform allowing customers to onboard in weeks and an easy-to-buy pricing model has culminated in impressive market penetration.
As with all Forrester Waves, vendors were evaluated based on the capabilities of their current offering, their strategy and market presence. To evaluate vendors on their strengths and weaknesses of each solution, Forrester analysts assess various data sources based on a combination of vendor surveys, product demos and customer reference calls and surveys. Forrester sets default weightings to reflect their analysis of the needs of large user companies and then scores the vendors based on a clearly defined scale.
A complimentary copy of "The Forrester Wave™: Predictive Analytics Platforms for B2B Marketers, Q2 2017" report is available here.
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense predicts who is in market to buy, what products, when they will buy, and where they are in the buyer's journey. The company's predictive intelligence platform helps B2B marketing and sales leaders uncover net-new buyers early in their journey.
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