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      7 Days Group Holdings Limited Announces Unaudited 2009 Fourth Quarter and Full Year Financial Results

      Fourth Quarter Non-GAAP Net Income Increased to RMB5.8 million;

      Adjusted EBITDA grew 203.6% year-over-year to RMB69.1 million;

      Added 54 Net New Hotels for a Total of 337 Hotels


      News provided by

      7 Days Group Holdings Limited

      Mar 08, 2010, 04:30 ET

      Share this article

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      GUANGZHOU, China, March 8 /PRNewswire-Asia-FirstCall/ -- 7 Days Group Holdings Limited ("7 Days Group" or the "Company") (NYSE: SVN), a leading and fast growing national economy hotel chain based in China, today announced its unaudited financial results for the fourth quarter 2009 and full year 2009.

          Fourth Quarter 2009 Financial Highlights
      
          -- Total net revenues increased by 32.6% to RMB310.5 million (US$45.5
             million)(1), compared to RMB234.2 million for the same period in the
             fiscal year 2008.
          -- Income from operations was RMB26.8 million (US$3.9 million) compared
             with a loss of RMB10.2 million in the fourth quarter of 2008. Non-GAAP
             income from operations increased to RMB 29.6 million (US$ 4.3 million)
             from a loss of RMB5.2 million for the same period in the fiscal year
             2008.
          -- EBITDA was a loss of RMB30.1 million (US$4.4 million) as compared to
             RMB23.5 million for the same period 2008.  Adjusted EBITDA (which
             excludes share-based compensation expense, loss on debt extinguishment
             and change in fair value of ordinary share purchase warrants) increased
             203.6% year-over-year to RMB69.1 million (US$10.1 million).  EBITDA
             margin was a loss as compared to 10.0% in the same period in the fiscal
             year 2008.  Adjusted EBITDA margin increased to 22.3% from 9.7% in the
             same period in the fiscal year 2008.
          -- Net loss attributable to the Company's shareholders was RMB93.4 million
             (US$13.7 million), compared to RMB25.3 million for the fourth quarter
             of the fiscal year 2008.  Non-GAAP net income was RMB5.8 million
             (US$0.9 million), compared to a loss of RMB26.1 million for the fourth
             quarter of the fiscal year 2008.
          -- Basic and diluted loss per ADS(2) were both RMB3.84 (US$0.56). Non-GAAP
             basic and diluted earnings per ADS share were both RMB0.18 (US$0.03).
          -- Net operating cash inflow was RMB86.5 million (US$12.7), an increase of
             131.9% compared to RMB37.3 million in the fourth quarter of the fiscal
             year 2008.
      
      
          Full Year 2009 Financial Highlights
      
          -- Total net revenues increased by 58.2% year-over-year to RMB1,141.3
             million (US$167.2 million) compared to RMB721.4 million for 2008.
          -- Income from operations was RMB73.9 million (US$10.8 million), compared
             to a loss of RMB139.3 million in the fiscal year 2008.  Non-GAAP income
             from operations increased to RMB 85.3 million (US$ 12.5 million) from a
             loss of RMB112.1 million in the fiscal year 2008.
          -- EBITDA was RMB115.5 million (US$16.9 million), compared to a loss of
             RMB39.0 million in the fiscal year 2008. Adjusted EBITDA was RMB229.7
             million (US$33.7 million), compared to a loss of RMB22.3 million in the
             fiscal year 2008. EBITDA margin increased to 10.1% from a loss in the
             fiscal year 2008. Adjusted EBITDA margin increased to 20.1% from a loss
             in the fiscal year 2008.
          -- Net loss attributable to the shareholders was RMB104.0 million (US$15.2
             million), compared to a net loss of RMB210.5 million in the fiscal year
             2008.  Non-GAAP net income was RMB10.3 million (US$1.5 million),
             compared to a Non-GAAP net loss of RMB193.8 million during the fiscal
             year 2008.
          -- Basic and diluted loss per ADS were both RMB5.78 (US$0.85), compared
             with the basic and diluted loss per ADS of RMB10.5 for the fiscal year
             2008.  Non-GAAP basic and diluted earnings per ADS were RMB0.45
             (US$0.07).
          -- Net operating cash inflow increased significantly to RMB248.6 million
             (US$36.4 million), compared to RMB4.4 million in the fiscal year 2008.
      
      
          Fourth Quarter and Full Year 2009 Operational Highlights
      
          -- Opened one net and 30 net leased-and-operated hotels during the fourth
             quarter and the fiscal year 2009, respectively.
          -- Opened 53 net and 84 net managed hotels in the fourth quarter and the
             fiscal year 2009, respectively.
          -- As of December 31, 2009, 7 Days Group had 337 hotels in operation,
             consisting of 236 leased-and-operated hotels and 101 managed hotels and
             representing a total of 32,836 rooms and covering 54 cities.
          -- As of December 31, 2009, there were 6 leased-and-operated hotels under
             conversion and 58 managed hotels contracted but not yet opened.
          -- In the fourth quarter of 2009, occupancy rate for all hotels, leased-
             and-operated hotels and managed hotels were 88.1%, 90.0% and 80.0%,
             respectively, as compared with 90.5%, 91.0% and 84.9% for the same
             period in the fiscal year 2008.  The decrease in occupancy rate was
             primarily a result of a higher number of new managed hotels opened.
          -- For full year 2009, occupancy rate for all hotels, leased-and-operated
             hotels and managed hotels were 88.3%, 89.2% and 82.8%, respectively, as
             compared with 88.1%, 88.4% and 83.3%, respectively, in the fiscal year
             2008.
          -- RevPAR(3) for all hotels declined slightly to RMB143.4 in the fourth
             quarter of 2009, down from RMB145.0 in the same period in the fiscal
             year 2008, while RevPAR for leased-and-operated hotels and managed
             hotels in the fourth quarter of 2009 were RMB147.8 and RMB125.3,
             respectively, as compared with RMB146.4 and RMB129.4, respectively,
             during the fourth quarter of 2008.
          -- For 2009, RevPAR for all hotels was flat at RMB140.9 as compared with
             RMB140.9 in the fiscal year 2008; while RevPAR for leased-and-operated
             hotels and managed hotels were RMB142.7 and RMB129.3, respectively, as
             compared with RMB141.8 and RMB126.0, respectively, in the fiscal year
             2008.
          -- As of December 31, 2009, the number of 7 Days Club members increased
             57.3% to over 9.75 million from 6.20 million as of December 31, 2008.
      
          (1) The Company's reporting currency is Renminbi ("RMB"). The
              translation of amounts from RMB to United States dollars is solely for
              the convenience of the reader. RMB numbers included in this press
              release have been translated into U.S. dollars at the noon buying rate
              for U.S. Dollars in effect on December 31, 2009 in the City of New
              York for cable transfers in RMB per U.S. dollar as certified for
              customs purposes by the Federal Reserve Bank of New York, which was
              US$1.00 = RMB6.8259. No representation is made that RMB amounts could
              have been, or could be, converted into U.S. Dollars at that rate or at
              any other rate on December 31, 2009.
          (2) Each ADS represents 3 of the Company's ordinary shares.
          (3) RevPAR represents revenue per available room
      

      Recent Business Developments:

      Mr. Alex Nanyan Zheng, 7 Days Group's Chief Executive Officer and Director, commented, "I am pleased to report strong results concluding a transformational year for 7 Days Group. In November 2009, we successfully completed our IPO, a key milestone in the growth and expansion of the Group. By 2009 fiscal year end, 7 Days has become the number two operator in the Chinese economy hotel market in terms of total number of hotels, based on a recent industry research conducted by Inntie. Our success has been achieved through continued execution of our strategy, which in 2009 allowed us to grow our portfolio of hotels to 337, expand our geographic footprint to an additional 21 new cities, and significantly increase revenue and income from operations. In addition, our 7 Days Club loyalty program has grown to over 9 million members, further strengthening this powerful platform for cultivating customer loyalty and generating potential new business. In short, with our track record of continuous innovation and industry leading technology, 7 Days Group enters 2010 well positioned for continued success in China's growing economy hotel market."

      Mr. Eric Haibing Wu, 7 Days Group's Chief Financial Officer, added, "Our financial results reflect strong growth and our commitment to maintaining effective cost control measures. Our expanded operations supported our strong top-line growth, providing increased operational leverage and resulting in favorable Adjusted EBITDA. Further, we maintain a strong operating cash position giving us sufficient resources to execute our expansion plan. Although as a public company we expect a slight increase in G&A expenses beginning in the first quarter of the fiscal year 2010, we believe our scale and cost control initiatives position us for continued growth while continuing to manage hotel operating costs at a reasonable level."

      Fourth Quarter 2009 Unaudited Financial Results

      Gross revenues. Gross revenues for the fourth quarter of 2009 were RMB329.4 million (US$48.3 million), representing a year-over-year increase of 32.6% from RMB248.4 million in the fourth quarter of 2008 and a slight increase over RMB328.3 million in the third quarter of 2009.

      Gross revenues from leased-and-operated hotels. Gross revenues from leased-and-operated hotels for the fourth quarter of 2009 were RMB326.0 million (US$47.8 million), 31.7% higher than the fourth quarter 2008's RMB247.5 million driven by the rapid expansion of the Company's hotel portfolio and a slight increase over RMB325.9 million in the third quarter of 2009.

      Gross revenues from managed hotels. Gross revenues from managed hotels for the fourth quarter of 2009 jumped 296.1% year-over-year and 41.3% quarter-over-quarter to RMB3.4 million (US$0.5 million) as a larger number of these hotels came into operation. During the fourth quarter of 2009, 7 Days Group opened 53 net managed hotels.

      Total net revenues. Total net revenues for the fourth quarter of 2009 were RMB310.5 million (US$45.5 million), representing a year-over-year increase of 32.6% from RMB234.2 million in the fourth quarter of 2008 reflecting a strong growth in the number of leased-and-operated hotels. Sequentially, total net revenues increased slightly from RMB309.7 million in the third quarter of 2009.

      Hotel operating costs. Hotel operating costs for the fourth quarter of 2009 were RMB260.2 million (US$38.1 million), or 83.8% of the total net revenues, compared with 91.2% of the total net revenues during the same period in the fiscal year 2008 and 80.6% in the third quarter of 2009. The year-over- year improvement was primarily due to lower pre-operating costs as fewer new hotels were under construction in 2009. The sequential increase in hotel operating costs as a percentage of the total net revenues from the third quarter of 2009 was due to a seasonal decline in operating performance while the costs were relatively fixed in the fourth quarter of 2009.

      Sales and marketing expenses. Sales and marketing expenses for the fourth quarter of the fiscal year 2009 were RMB9.3 million (US$1.4 million), or 3.0% of the total net revenues, compared with 4.4% of the total net revenues in the same period 2008 and 2.7% in the third quarter of 2009.

      General and administrative expenses. General and administrative expenses for the fourth quarter of 2009 were RMB14.2 million (US$2.1 million), or 4.6% of the total net revenues, compared with RMB20.5 million, or 8.8% of the total net revenues in the same period of 2008, and RMB17.9 million, or 5.8% of total net revenues, in the third quarter of 2009. The improvement in the ratio of general and administrative expenses to the total net revenues in the fourth quarter of 2009 was primarily a result of effective cost controls and a net gain of approximately RMB5.7 million upon termination of a lease.

      Accordingly, total operating costs and expenses was RMB283.7 million (US$41.6 million), representing 91.4% of the total net revenues, compared with 104.4% of the total net revenues in the same period 2008 and 89.0% in the third quarter of 2009.

      Income (loss) from operations. Income from operations for the fourth quarter of 2009 was RMB26.8 million (US$3.9 million), compared with a loss of RMB10.2 million in the fourth quarter of 2008 and a sequential decrease of 21.2% from the third quarter of 2009. The year-over-year increase was driven by the growing proportion of mature hotels and an increased number of hotels in portfolio. Non-GAAP income from operations was RMB 29.6 million (US$ 4.3 million), as compared with a non-GAAP loss from operations of RMB5.2 million for the same period in the fiscal year 2008 and RMB37.2 million in the third quarter of 2009.

      EBITDA was a loss of RMB30.1 million (US$4.4 million) as compared to RMB23.5 million for the same period in 2008 and RMB67.9 million in the third quarter of 2009. Adjusted EBITDA for the fourth quarter was RMB69.1 million reflecting a 203.6% year-over-year increase and a 6.6% decrease compared to the third quarter of 2009. Adjusted EBITDA margin was 22.3% during the forth quarter, an increase of 12.6 percentage points year-over-year and a decrease of 1.6 percentage points compared to the third quarter of 2009.

      Interest expense. Interest expense for the fourth quarter of 2009 was RMB18.2 million (US$2.7 million), representing a year-over-year decrease of 22.5% and a 19.6% decrease compared to the third quarter of 2009. The year-over-year and quarter-over-quarter decrease was primarily due to the redemption, in full, of the Company's senior notes in early December 2009.

      Loss on debt extinguishment. Loss on debt extinguishment of RMB26.5 million (US$3.9 million) was recognized in the fourth quarter of 2009, following the December 2009 senior note redemption. The charge, which had no current impact on the Company's cash flow, primarily reflected unamortized discount on senior notes payable and debt issuance costs.

      Change in fair value of ordinary share purchase warrants. Prior to the completion of the Company's initial public offering (IPO), the Company had outstanding warrants the value of which was required to be marked to market at the end of each quarter utilizing the Black-Scholes model. These warrants were exercised in full in November 2009 in conjunction with the IPO. Based on the exercise price and the IPO share price, the Company's recognized an additional loss of RMB70.0 million (US$10.2 million) in the fourth quarter of 2009, compared to a gain of RMB5.8 million in the fourth quarter of 2008 and a loss of RMB2.9 million in the third quarter of 2009. As all the warrants have been exercised, the Company will not recognize any gains or charges in future periods in respect of these warrants.

      Income tax benefit (expense). Income tax expense for the fourth quarter of 2009 was RMB5.8 million (US$0.9 million), compared to the income tax benefit of RMB1.8 million in the fourth quarter 2008 and the income tax expense of RMB4.5 million in the third quarter of 2009. The increase was primarily due to an increase in taxable profits generated by the Company's subsidiaries.

      Net income attributable to 7 Days Group Holdings Limited shareholders. Net loss attributable to 7 Days Group Holdings Limited shareholders was RMB93.4 million (US$13.7 million) in the fourth quarter of 2009, compared to a net loss attributable to 7 Days Group Holdings Limited shareholders of RMB25.3 million in the fourth quarter of 2008 and a net income attributable to 7 Days Group Holdings Limited shareholders of RMB3.4 million in the third quarter of 2009.

      Non-GAAP net income. Non-GAAP net income was RMB5.8 million (US$0.9 million), compared to Non-GAAP net loss of RMB26.1 million for the fourth quarter of 2008 and Non-GAAP net income of RMB9.6 million, reflecting a sequential decline of 39.2%, from the third quarter of 2009.

      Basic and diluted net loss per ADS. Basic and diluted loss per ADS were RMB3.84 (US$0.56) for the fourth quarter of 2009, compared to the basic and diluted loss per ADS of RMB1.26 for the same period in 2008 and the basic earnings per ADS of RMB0.18 and diluted earnings per ADS of RMB0.09 in the third quarter of 2009. Non-GAAP basic and diluted earnings per ADS were RMB0.18 (US$0.03), compared to non-GAAP basic and diluted loss per ADS of RMB1.29 in the same period in 2008 and the basic earnings per ADS of RMB0.48 and diluted earnings per ADS of RMB0.27 in the third quarter of 2009. As disclosed in the Company's IPO prospectus, the calculation of basic and diluted loss per ADS was affected by deemed dividends totaling RMB29.0 million (US$4.2 million) which resulted from a pre-IPO share transfer from the 5 largest shareholders to the Company's Series C investors (such share transfer was considered an inducement to the investors to convert their preferred shares in connection with the IPO). The deemed dividends did not reduce total equity and net income (loss) attributable to the Company's shareholders but did reduce net income (loss) attributable to the Company's ordinary shareholders.

      Cash, restricted cash and pledged bank deposits. As of December 31, 2009, the Company had cash, restricted cash and pledged bank deposits of RMB346.8 million (US$50.8 million), representing a quarter-over-quarter increase of 3.5%, from RMB335.1 million as of September 30, 2009.

      Operating cash flow. Net operating inflow for the fourth quarter of 2009 was RMB86.5 million (US$12.7 million), representing a year-over-year increase of 131.9% from RMB37.3 million in fourth quarter of 2008.

      Full Year 2009 Unaudited Financial Results

      Gross revenues. Gross revenues for 2009 were RMB1,210.1 million (US$177.3 million), representing a year-over-year increase of 58.2% from RMB765.0 million in 2008.

      Gross revenues from leased-and-operated hotels. Gross revenues from leased-and-operated hotels for 2009 were RMB1,202.0 million (US$176.1 million), 57.4% higher than the fiscal year 2008's RMB763.7 million driven by the expansion in the number of leased-and-operated hotels.

      Gross revenues from managed hotels. Gross revenues from managed hotels for 2009 increased by 494.5% to RMB8.1 million (US$1.2 million) as more managed hotels were added to the Company's hotel portfolio.

      Total net revenues. Total net revenues for 2009 were RMB1,141.3 million (US$167.2 million), representing a year-over-year increase of 58.2% from RMB721.4 million in the fiscal year 2008. The growth was primarily driven by the expansion in the number of leased-and-operated hotels

      Hotel operating costs. Hotel operating costs for 2009 were RMB971.6 million (US$142.3 million), or 85.1% of total net revenues, compared with 101.2% of total net revenues in the fiscal year 2008. The improvement in terms of hotel operating costs as a percentage of total net revenues resulted from improved operational leverage following a significant increase in the number of hotels in operation and higher revenues.

      Sales and marketing expenses. Sales and marketing expenses for the fiscal year 2009 were RMB30.8 million (US$4.5 million), or 2.7% of total net revenues, compared with 5.1% of total net revenues in the fiscal year 2008. The reduction in sales and marketing expenses as a percentage of total net revenues reflected the results of increased revenues and effective cost cutting measures.

      General and administrative expenses. General and administrative expenses for the fiscal year 2009 were RMB65.1 million (US$9.5 million), or 5.7% of total net revenues, compared with 13.0% of total net revenues in the fiscal year 2008. The decrease was due to the combined effect of reduced consulting expenses, lower staff costs as a result of reduced headcount, the reduction in share-based compensation expenses for corporate office employees and a net gain of approximately RMB5.7 million upon termination of a lease.

      Accordingly, total operating costs and expenses for the fiscal year 2009 was RMB1,067.4 million (US$156.4 million) representing 93.5% of total net revenues, improving from 119.3% of total net revenues in the fiscal year 2008.

      Income (loss) from operations. Income from operations for 2009 was RMB73.9 million (US$10.8 million), compared to a loss of RMB139.3 million in the fiscal year 2008. Non-GAAP income from operations increased to RMB 85.3 million (US$ 12.5 million) from a loss of RMB112.1 million in the fiscal year 2008.

      EBITDA. EBITDA was RMB115.5 million (US$16.9 million), compared to a negative EBITDA of RMB39.0 million in the fiscal year 2008. Adjusted EBITDA was RMB229.7 million (US$33.7 million), compared to a negative Adjusted EBITDA of RMB22.3 million in the fiscal year 2008. Adjusted EBITDA margin was 20.1%, an improvement from negative Adjusted EBITDA margin in the fiscal year 2008.

      Interest expense. Interest expense for the fiscal year 2009 was RMB81.9 million (US$12.0 million), representing a year-over-year decrease of 3.1%, from RMB84.5 million in the fiscal year 2008.

      Change in fair value of ordinary share purchase warrants. Change in fair value of ordinary share purchase warrants resulted in a loss of RMB76.4 million (US$11.2 million) in the fiscal year 2009, compared to a gain of RMB10.5 million in the fiscal year 2008.

      Income tax benefit (expense). Income tax benefit for 2009 was RMB5.0 million (US$0.7 million), compared to tax benefit of RMB0.8 million in the fiscal 2008.

      Net income (loss) attributable to 7 Days Group Holdings Limited shareholders. Net loss attributable to 7 Days Group Holdings Limited shareholders was RMB104.0 million (US$15.2 million) in 2009, compared to a net loss attributable to 7 Days Group Holdings Limited shareholders of RMB210.5 million in the fiscal year 2008.

      Non-GAAP net income. Non-GAAP net income was RMB10.3 million (US$1.5 million), compared to a loss of RMB193.8 million during the fiscal year 2008.

      Basic and diluted net income (loss) per ADS. Basic and diluted loss per ADS were RMB5.78 (US$0.85) for 2009. Non-GAAP basic and diluted earnings per ADS were RMB0.45 (US$0.07), compared to Non-GAAP basic and diluted loss per ADS of RMB9.69 in the fiscal year 2008. As described above, the calculation of earnings (loss) per ADS was impacted by deemed dividends totaling RMB29.0 million (US$4.2 million) resulting from a pre-IPO share transfer from the 5 largest shareholders to the Company's Series C investors.

      Operating cash flow. Net operating inflow for the fiscal year 2009 was RMB248.6 million (US$36.4 million), a substantial increase from RMB4.4 million in 2008.

      Outlook

      Looking ahead, the Company believes the general industry outlook for 2010 remains encouraging, as China continues to deliver strong macro economic growth amidst a more stabilized global economic climate. Government initiatives that may benefit the economy hotel market include (i) efforts to promote the development of China's inner provinces, including economic initiatives and investments targeted at developing infrastructure, transportation and commerce in emerging regions and provinces, and (ii) ongoing government efforts aimed at increasing domestic consumption and developing the domestic tourism industry. Management believe these initiatives will help drive long-term growth of the economy hotel industry by increasing domestic business and leisure travel, thereby opening new markets for expansion. To capitalize on these trends, the Company is continuing to expand its nation-wide network of hotels. Finally, a critical component of the 7 Days Group's growth is its nationally recognized brand name, supported by its top-ranked website and eCommerce platform. The Company will continue to strengthen the content of its online platform seeking to constantly improve the guest experience. In addition, management intends to leverage the unique and powerful 7 Days online platform to develop more efficient and cost effective marketing strategies to expand its customer base and increase customer loyalty.

      Guidance

      The Company expects to generate total net revenues in the range of RMB289 million to RMB295 million in the first quarter 2010. The net number of new hotels opened in 2010 is expected to be between 170-200 with 70-80 leased-and-operated hotels and 100-120 managed hotels. 7 Days Group expects full-year 2010 total net revenues to grow 29% to 35% over the full-year 2009.

      Conference Call

      7 Days Group Holdings Limited senior management will host a conference call at 8:00 am (Eastern) / 5:00 am (Pacific) / 9:00 pm (Beijing) on Tuesday, March 9, 2010 to discuss its fourth quarter 2009 and full year 2009 financial results and recent business activity. The conference call may be accessed by calling the following numbers:

          China:                   8008190121
          Hong Kong:               852 2475 0994
          US / International:      1 718 354 1231
          US Toll Free:            1 866 519 4004
          Conference ID number:    55416906
          Passcode:                7Days
      

      A live webcast of the conference call and replay will be available on the investor relations page of 7 Days Group's website at http://en.7daysinn.cn/ .

      A telephone replay will be available shortly after the call. The dial-in details are as follows:

          US (toll free):          1866 214 5335
          International Dial-In:   +61 2 8235 5000
          Conference ID number:    55416906
      

      About 7 Days Group Holdings Limited

      7 Days Group is a leading and fast growing national economy hotel chain based in China. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. The Company strives to offer consistent and high-quality accommodations and services primarily to the growing population of value conscious business and leisure travelers who demand affordable, clean, comfortable, convenient and safe lodging, and to respond to its guests' needs.

      Use of Non-GAAP Financial Measures

      To supplement 7 Days Group's unaudited financial results presented in accordance with U.S. GAAP, the Company has used the following non-GAAP measures defined as non-GAAP financial measures by the SEC to report the fourth quarter 2009 and full year 2009 results:

          -- Non-GAAP income from operations represents income from operations
             reported in accordance with GAAP, excluding share-based compensation
             expense.
          -- Non-GAAP net income represents net income reported in accordance with
             GAAP, excluding share-based compensation expense, loss on debt
             extinguishment and change in fair value of ordinary share purchase
             warrants.
          -- Non-GAAP earnings per ADS represents non-GAAP net income divided by
             the number of ADS used in computing basic and diluted earnings per ADS.
          -- EBITDA represents net income reported in accordance with GAAP, adjusted
             for the effects of interest income and expense, provision for income
             taxes, depreciation and amortization.
          -- Adjusted EBITDA represents EBITDA, excluding share-based compensation
             expense, loss on debt extinguishment and change in fair value of
             ordinary share purchase warrants.
      

      The Company believes EBITDA is a useful financial metric to assess its operating and financial performance before the impact of investing and financing transactions and income taxes. In addition, 7 Days Group believes that EBITDA is widely used by other companies in the lodging industry and may be used by investors as a measure of its financial performance. Given the significant investments that 7 Days Group has made in the past in property and equipment, depreciation and amortization expense comprises a meaningful portion of its cost structure. 7 Days Group believes that EBITDA will provide investors with a useful tool for comparability between periods because it eliminates depreciation and amortization expense attributable to capital expenditures. The presentation of EBITDA should not be construed as an indication that the Company's future results will be unaffected by other charges and gains the Company considers to be outside the ordinary course of its business. 7 Days Group also calculates Adjusted EBITDA excluding share- based compensation expense, loss on debt extinguishment and change in fair value of ordinary share purchase warrants. The Company prepares its financial statements in accordance with GAAP and, accordingly, expenses its employee share options and recognizes the impact of loss on debt extinguishment and changes in the fair value of its ordinary share purchase warrants. Since share-based compensation expense, loss on debt extinguishment and change in fair value of ordinary share purchase warrants are non-cash expenses, the Company believes excluding them from its calculation of EBITDA allows it to provide investors with a more useful tool for assessing its operating and financial performance.

      The use of EBITDA and adjusted EBITDA excluding share-based compensation expense, loss on debt extinguishment and change in fair value of ordinary share purchase warrants has certain limitations. Depreciation and amortization expense for various long-term assets, such as property and equipment, income tax expense, interest expense and interest income have been and will be incurred and are not reflected in the presentation of EBITDA. Each of these items should also be considered in the overall evaluation of its results. Additionally, EBITDA does not consider capital expenditures and other investing activities and should not be considered as a measure of the Company's liquidity. The Company compensates for these limitations by providing the relevant disclosure of its depreciation and amortization, interest expense and interest income, income tax expense, capital expenditures, share-based compensation expense and other relevant items both in its reconciliations to the GAAP financial measures and in its consolidated financial statements, all of which should be considered when evaluating the Company's performance. The terms EBITDA and Adjusted EBITDA are not defined under GAAP, and EBITDA and Adjusted EBITDA are not measures of net income, operating income, operating performance or liquidity presented in accordance with GAAP. When assessing the Company's operating and financial performance, investors should not consider this data in isolation or as a substitute for the Company's net income, operating income or any other operating performance measure that is calculated in accordance with GAAP. In addition, the Company's EBITDA and Adjusted EBITDA may not be comparable to EBITDA or Adjusted EBITDA or similarly titled measures utilized by other companies since such other companies may not calculate EBITDA and Adjusted EBITDA in the same manner as the Company does.

      For reasons same to the use of EBITDA and Adjusted EBITDA described above, the Company has also reported net income, basic and diluted earnings per ADS and income (loss) from operations on a non-GAAP basis, excluding share-based compensation expense, loss on debt extinguishment and change in fair value of ordinary share purchase warrants in the fourth quarter and full year of 2009. These non-GAAP operating measures are useful for understanding the assessing the Company's underlying business performance and operating trends and the Company expects to report net income, basic and diluted earnings per ADS and income (loss) from operations on a non-GAAP basis using a consistent method on a quarterly basis going forward.

      7 Days Group believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing 7 Days Group's financial performance and liquidity and when planning and forecasting future periods. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies, and should refer to the reconciliation of GAAP results with non-GAAP results for the periods set forth in the tables at the end of this release.

      Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

      This press release contains "forward-looking statements," including, among other things, 7 Days Group's beliefs as to the overall industry outlook and the factors driving expected growth, its expected results for 2009 and guidance for 2010; the continued growth and expansion of its business, the expansion of its customers base, an expected increase in customer loyalty, the benefits of continuing focus on its strategies, the effectiveness of its cost-control initiatives, the hotel industry outlook, the stabilization of global economic climate, the growth of the Chinese economy and the hotel industry, and the continuation of government stimulus. These forward-looking statements are not historical facts but instead represent only the Company's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company's control. The Company's actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. In particular, the Company's operating results for any period are impacted significantly by the mix of lease-and-operated hotels and managed hotels in its chain, causing the Company's operating results to fluctuate and making them difficult to predict.

      Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: risks associated with the Company's limited operating history and historical operating losses; uncertainties regarding the Company's ability to continue its growth and achieve profitability; uncertainties regarding the Company's ability to fund its working capital needs; uncertainties regarding the Company's ability to expand its operations while maintaining consistent and high-quality accommodations and services; uncertainties regarding the Company's ability to respond to competitive pressures; and uncertainties associated with factors typically affecting the lodging industry, including changes in economic conditions, adverse weather conditions, natural disasters or outbreaks of serious contagious diseases in markets where the Company has a presence. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's Registration Statement on Form F-1 filed with the Securities and Exchange Commission dated November 19, 2009. For a discussion of other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 16 of the Company's prospectus included in such Registration Statement. The Company's actual results of operations for the fourth quarter and full year of 2009 are not necessarily indicative of its operating results for any future periods. Any projections in this release are based on limited information currently available to the Company, which is subject to change. Although such projections and the factors influencing them will likely change, the Company will not necessarily update the information. Such information speaks only as of the date of this release.

      Statement Regarding Unaudited Financial Information

      The unaudited financial information set forth above is preliminary and subject to adjustments. Adjustments to the financial statements may be identified when audit work is performed for the year end audit, which could result in significant differences from this preliminary unaudited financial information.

      
                      -- FINANCIAL AND OPERATIONAL TABLES FOLLOW --
      
      
      
          7 Days Group Holdings Limited
          Consolidated balance sheet information
      
                                         31/Dec/08   30/Sep/09      31/Dec/09
                                         RMB' 000    RMB' 000   RMB' 000  US$'000
           ASSETS
           Current assets:
             Cash                         283,850     276,995    341,370   50,011
             Restricted cash               51,381      57,906         --       --
             Pledged bank deposits          3,977         232      5,400      791
             Short-term investment             --          --    293,613   43,015
             Accounts receivable            3,465       3,857      4,557      668
             Prepaid rent                  61,733      60,716     64,509    9,451
             Other prepaid expenses and
              current assets               46,872      50,444     48,392    7,089
             Amounts due from related
              parties                          59          --         --       --
             Deferred tax assets            1,864       7,205      7,551    1,106
               Total current assets       453,201     457,355    765,392  112,131
             Property and equipment, net  962,976   1,032,970  1,013,500  148,478
             Rental deposits               39,117      40,766     38,297    5,610
             Investment in and advances
              to affiliate                  1,358       1,436      1,359      199
             Other assets                  16,542       9,110         --       --
             Deferred tax assets            2,221      16,764     15,867    2,325
               Total assets             1,475,415   1,558,401  1,834,415  268,743
           LIABILITIES And EQUITY
            (DEFICIT)
           Current liabilities
             Short-term bank borrowings        --      80,000         --       --
             Senior notes payables             --     522,868         --       --
             Accounts payable             273,133     186,172    141,056   20,664
             Bills payable                 13,676         774     17,142    2,511
             Accrued expenses and other
              payables                    108,074     128,873    162,164   23,757
             Amounts due to related
              parties                         162         162        162       24
             Income taxes payable           1,844       5,482      5,965      874
               Total current liabilities  396,889     924,331    326,489   47,830
      
          Long-term bank borrowings            --     30,000     110,000   16,115
            Senior notes payables         504,142         --          --       --
            Borrowings from related
             parties                        7,101      4,117       3,233      474
            Accrued lease payment          99,373    113,260     116,896   17,125
            Ordinary share purchase
             warrants                      60,277     66,644          --       --
            Refundable deposits                --     13,836      24,250    3,553
            Deferred revenue                5,732      5,217       5,046      740
              Total liabilities         1,073,514  1,157,405     585,914   85,837
      
          Series A convertible
           preferred shares                78,294     78,294          --       --
          Series C convertible
           preferred shares               436,428    436,428          --       --
          Equity:
            Series B convertible
             preferred shares               7,523      7,523          --       --
            Ordinary shares                61,502     61,502     140,377   20,565
            Subscription receivables       (1,418)        --          --       --
            Additional paid-in capital    169,089    175,857   1,559,458  228,462
            Accumulated other
             comprehensive income          30,304     30,533      30,696    4,497
            Accumulated deficit          (380,971)  (391,538)   (484,925) (71,042)
              Total 7 Days Group
               Holdings Limited
               share holders'
               equity (deficit)          (113,971)  (116,123)  1,245,606  182,482
            Non-controlling interests       1,150      2,397       2,895      424
              Total equity (deficit)     (112,821)  (113,726)  1,248,501  182,906
          Commitments and contingencies
              Total liabilities and
               equity (deficit)         1,475,415  1,558,401   1,834,415  268,743
      
      
      
          7 Days Group Holdings Limited
          Consolidated statements of operations information
      
                                                    Quarter Ended
                                       Dec 31    Sep 30             Dec 31
                                        2008      2009               2009
                                      RMB'000   RMB'000       RMB'000     US$'000
          Total Revenues              248,402   328,289       329,389      48,256
            Leased-and-operated
             hotels                   247,546   325,890       325,999      47,759
            Managed hotels                856     2,399         3,390         497
          Less: Business tax and
           surcharges                 (14,154)  (18,624)      (18,851)     (2,762)
          Net revenues                234,248   309,665       310,538      45,494
      
          Operating costs and
           expenses
            Hotel operating costs    (213,555) (249,536)     (260,186)    (38,117)
            Sales and marketing
             expenses                 (10,353)   (8,217)       (9,338)     (1,368)
            General and
             administrative
             expenses                 (20,527)  (17,863)      (14,173)     (2,076)
      
          Total operating
           costs and expenses        (244,435) (275,616)     (283,697)    (41,561)
          Income (loss)
           from operations            (10,187)   34,049        26,841       3,933
      
      
                                                           Year Ended
                                            Dec 31                   Dec 31
                                             2008                     2009
                                           RMB'000           RMB'000        US$'000
          Total Revenues                   765,017         1,210,071        177,276
            Leased-and-operated
             hotels                        763,656         1,201,980        176,091
            Managed hotels                   1,361             8,091          1,185
          Less: Business tax
           and surcharges                  (43,583)          (68,756)       (10,073)
          Net revenues                     721,434         1,141,315        167,203
      
          Operating costs and
           expenses
            Hotel operating costs         (730,204)         (971,550)      (142,333)
            Sales and marketing
             expenses                      (36,897)          (30,824)        (4,515)
            General and
             administrative                (93,631)          (65,074)        (9,533)
             expenses
      
          Total operating costs
           and expenses                   (860,732)       (1,067,448)      (156,381)
          Income (loss) from
            operations                    (139,298)           73,867         10,822
      
      
                                                    Quarter Ended
                                   Dec 31        Sep 30              Dec 31
                                    2008          2009                2009
                                  RMB'000       RMB'000       RMB'000      US$'000
          Other income
           (expenses)
            Interest income           847           88           713          104
            Interest expense      (23,447)     (22,607)      (18,177)      (2,663)
            Loss on debt
             extinguishment            --           --       (26,477)      (3,879)
            Change in fair
             value of
             ordinary share
             purchase
             warrants               5,777       (2,939)      (69,957)     (10,249)
            Equity income
             (loss) of an
             affiliate                 59          (15)          (21)          (3)
          Income(loss)
           before income tax      (26,951)       8,576       (87,078)     (12,757)
            Income tax
             benefit
            (expense)               1,831       (4,542)       (5,811)        (851)
          Net income(loss)        (25,120)       4,034       (92,889)     (13,608)
            Net income
             attributable to
             noncontrolling
             interests               (188)        (589)         (498)         (73)
          Net income(loss)
           attributable to 7
           Days Group
           Holdings Limited
           shareholders           (25,308)       3,445       (93,387)     (13,681)
      
      
                                                      Year Ended
                                            Dec 31                  Dec 31
                                             2008                    2009
                                           RMB'000         RMB'000         US$'000
          Other income (expenses)
            Interest income                  2,395           3,669             538
            Interest expense               (84,470)        (81,867)        (11,994)
            Loss on debt
             extinguishment                     --         (26,477)         (3,879)
            Change in fair value of
             ordinary share purchase
             warrants                       10,484         (76,376)        (11,189)
            Equity income (loss) of
             an affiliate                      186              23               3
          Income(loss) before
           income tax                     (210,703)       (107,161)        (15,699)
            Income tax benefit
             (expense)                         781           4,952             726
          Net income(loss)                (209,922)       (102,209)        (14,973)
            Net income attributable
             to Noncontrolling
             interests                        (608)         (1,745)           (256)
          Net income(loss)
           attributable to 7
           Days Group Holdings
           Limited shareholders           (210,530)       (103,954)        (15,229)
      
      
                                                    Quarter Ended
                                     Dec 31       Sep 30             Dec 31
                                      2008         2009               2009
                                    RMB'000      RMB'000      RMB'000      US$'000
      
          Deemed dividends              --            --      (28,993)      (4,248)
          Net income (loss)
           attributable to
           7 Days Group
           Holdings Limited
           ordinary shareholders   (25,308)        3,445     (122,380)     (17,929)
      
          Basic net income
           (loss) per
           ordinary share            (0.42)         0.06        (1.28)       (0.19)
          Diluted net income
           (loss) per
           ordinary share            (0.42)         0.03        (1.28)       (0.19)
      
      
                                                            Year Ended
                                               Dec 31                Dec 31
                                                2008                  2009
                                              RMB'000         RMB'000      US$'000
      
          Deemed dividends                        --         (28,993)      (4,248)
          Net income (loss)
           attributable to
           7 Days Group Holdings
           Limited ordinary
           shareholders                     (210,530)       (132,947)     (19,477)
      
          Basic net income (loss)
           per ordinary share                  (3.51)          (1.93)       (0.28)
          Diluted net income (loss)
           per ordinary share                  (3.51)          (1.93)       (0.28)
      
      
      
          7 Days Group Holdings Limited
          Reconciliation of GAAP and Non-GAAP Results
      
                                                Quarter Ended
                                     Dec 31           Sep 30          Dec 31
                                      2008             2009            2009
                                    RMB'000          RMB'000     RMB'000  US$'000
          Net income (loss)
           attributable to 7
           Days Group Holdings
           Limited
           shareholders (GAAP)       (25,308)          3,445     (93,387) (13,681)
            Interest income             (847)            (88)       (713)    (104)
            Interest expense          23,447          22,607      18,177    2,663
            Income tax expense
             (benefit)                (1,831)          4,542       5,811      851
            Depreciation and
             amortization             28,061          37,372      40,000    5,860
          EBITDA (non-GAAP)           23,522          67,878     (30,112)  (4,411)
          EBITDA%                      10.0%           21.9%       (9.7%)   (9.7%)
          Share-based
           compensation
           expenses                    5,020           3,197       2,781      407
          Loss on debt
           extinguishment                 --              --      26,477    3,879
          Change in fair
           value of ordinary
           share purchase warrants    (5,777)          2,939      69,957   10,249
          Adjusted EBITDA
           (non-GAAP) excluding
           share-based compensation
           expense, loss on debt
           extinguishment and
           change in fair value of
           ordinary share purchase
           warrants                   22,765          74,014      69,103   10,124
          Adjusted EBITDA%              9.7%           23.9%       22.3%    22.3%
      
      
                                                             Year Ended
                                                 Dec 31               Dec 31
                                                  2008                 2009
                                                RMB'000        RMB'000     US$'000
          Net income (loss) attributable
           to 7 Days Group Holdings
           Limited shareholders (GAAP)         (210,530)      (103,954)    (15,229)
            Interest income                      (2,395)        (3,669)       (538)
            Interest expense                     84,470         81,867      11,994
            Income tax expense
             (benefit)                             (781)        (4,952)       (725)
            Depreciation and
             amortization                        90,196        146,173      21,414
          EBITDA (non-GAAP)                     (39,040)       115,465      16,916
          EBITDA%                                 (5.4%)         10.1%       10.1%
          Share-based compensation
           expenses                              27,221         11,412       1,672
          Loss on debt extinguishment                --         26,477       3,879
          Change in fair value of ordinary
           share purchase warrants              (10,484)        76,376      11,189
          Adjusted EBITDA (non-GAAP)
           excluding share-based
           compensation expense, loss on
           debt extinguishment and change
           in fair value of ordinary share
           purchase warrants                    (22,303)       229,730      33,656
          Adjusted EBITDA%                        (3.1%)         20.1%       20.1%
      
      
      
          Non-GAAP net income (loss) attributable to 7 Days Group Holdings Limited
           Shareholders
      
                                                        Quarter Ended
                                             Dec 31     Sep 30        Dec 31
                                              2008       2009          2009
                                            RMB'000    RMB'000   RMB'000  US$'000
          Net income(loss)
           attributable to 7
           Days Group Holdings
           Limited shareholders
           (GAAP)                           (25,308)     3,445   (93,387) (13,681)
      
          Share-based compensation
           expenses                           5,020      3,197     2,781      407
          Loss on debt extinguishment            --         --    26,477    3,879
          Change in fair value
           of ordinary share
           purchase warrants                 (5,777)     2,939    69,957   10,249
      
          Net income (loss) attri-
           butable to 7 Days Group
           Holdings Limited share-
           holders excluding
           share-based compensation
           expense, loss on debt
           extinguishment and change
           in fair value of ordinary
           share purchase warrants
           (Non-GAAP net income)            (26,065)     9,581     5,828      854
      
      
      
                                                            Year Ended
                                               Dec 31               Dec 31
                                                2008                 2009
                                              RMB'000        RMB'000       US$'000
          Net income(loss)
           attributable to 7
           Days Group Holdings
           Limited
           shareholders (GAAP)               (210,530)      (103,954)       (15,229)
      
          Share-based compensation
           expenses                            27,221         11,412          1,672
          Loss on debt extinguishment              --         26,477          3,879
          Change in fair value of
           ordinary share
           purchase warrants                  (10,484)        76,376         11,189
      
          Net income (loss) attri-
           butable to 7 Days Group
           Holdings Limited share-
           holders excluding
           share-based compensation
           expense, loss on debt
           extinguishment and change
           in fair value of ordinary
           share purchase warrants
           (Non-GAAP net income)             (193,793)        10,311          1,511
      
      
      
          Earning (loss) per share
      
                                         Quarter Ended
                                       Dec 31      Sep 30           Dec 31
                                         2008        2009            2009
                                          RMB         RMB         RMB     US$
          Basic net earning
          (loss) per ordinary
           share (GAAP)                 (0.42)       0.06       (1.28)  (0.19)
          Diluted net earning
           (loss) per ordinary
           share (GAAP)                 (0.42)       0.03       (1.28)  (0.19)
      
          Basic net earning (loss)
           per ordinary share
           (Non-GAAP), excluding
           share-based compensation
           expense, loss on debt
           extinguishment, change
           in fair value of ordinary
           share purchase warrants
           and deemed dividend          (0.43)       0.16        0.06    0.01
          Diluted net earning (loss)
           per ordinary share
           (Non-GAAP), excluding
           share-based compensation
           expense, loss on debt
           extinguishment, change
           in fair value of ordinary
           share purchase warrants
           and deemed dividend          (0.43)       0.09        0.06    0.01
      
          Weighted average
           ordinary shares
           outstanding:
            Basic                  60,000,000  60,000,000  95,883,725
            Diluted                60,000,000 108,316,558  97,259,150
      
      
                                                      Year Ended
                                                Dec 31                 Dec 31
                                                  2008                  2009
                                                   RMB             RMB         US$
          Basic net earning (loss)
           per ordinary share (GAAP)             (3.51)          (1.93)      (0.28)
          Diluted net earning(loss) per
           ordinary share (GAAP)                 (3.51)          (1.93)      (0.28)
      
          Basic net earning (loss)
           per ordinary share (Non-GAAP),
           excluding share-based
           compensation expense, loss on
           debt extinguishment, change
           in fair value of ordinary share
           purchase warrants and deemed
           dividend                              (3.23)           0.15        0.02
          Diluted net earning (loss) per
           ordinary share (Non-GAAP),
           excluding share-based
           compensation expense, loss
           on debt extinguishment,
           change in fair value of
           ordinary share purchase
           warrants and deemed dividend          (3.23)           0.15        0.02
      
          Weighted average ordinary shares
           outstanding:
            Basic                           60,000,000      69,044,665
            Diluted                         60,000,000      70,420,089
      
      
      
                                        Quarter Ended December 31, 2009
                                        % of                  % of            % of
                                       Total                 Total   Non-    Total
                               GAAP     Net    Share-based    Net    GAAP     Net
                              Result  Revenue Compensation  Revenue Result  Revenue
                             RMB'000               RMB'000          RMB'000
          Operating costs
           and expenses     (260,186)  83.79%         541    0.17% (259,645) 83.61%
          Sales and
           marketing
           expenses           (9,338)   3.01%         158    0.05%   (9,180)  2.96%
          General and
           administrative
           expenses          (14,173)   4.56%       2,082    0.67%  (12,091)  3.89%
          Total operating
           costs and
           expenses         (283,697)  91.36%       2,781    0.90% (280,916) 90.46%
      
          Income from
           operations         26,841    8.64%       2,781    0.90%   29,622   9.54%
      
      
      
                                        Quarter Ended December 31, 2009
                                        % of                  % of             % of
                                       Total                 Total    Non-    Total
                               GAAP     Net     Share-based   Net     GAAP     Net
                              Result  Revenue  Compensation Revenue  Result  Revenue
                              US'000              US'000             US'000
          Operating costs
           and expenses      (38,117) 83.79%           79    0.17%  (38,038) 83.61%
          Sales and
           marketing
           expenses           (1,368)  3.01%           23    0.05%   (1,345)  2.96%
          General and
           administrative
           expenses           (2,076)  4.56%          305    0.67%   (1,771)  3.89%
          Total operating
           costs and
           expenses          (41,562) 91.36%          407    0.90%  (41,155) 90.46%
      
          Income from
           operations          3,932   8.64%          407    0.90%    4,339   9.54%
      
      
      
                                        Quarter Ended December 31, 2008
                                       % of                 % of              % of
                                       Total                Total    Non-    Total
                              GAAP      Net   Share-based    Net     GAAP     Net
                             Result   Revenue Compensation Revenue  Result  Revenue
                             RMB'000            RMB'000             RMB'000
          Operating costs
           and expenses     (213,555)  91.17%         719    0.31% (212,836)  90.86%
          Sales and
           marketing
           expenses          (10,353)   4.42%         293    0.13%  (10,060)   4.29%
          General and
           administrative
           expenses          (20,527)   8.76%       4,008    1.71%  (16,519)   7.05%
          Total operating
           costs and
           expenses         (244,435) 104.35%       5,020    2.14% (239,415) 102.21%
      
          Loss from
           operations        (10,187)  -4.35%       5,020    2.14%   (5,167)  -2.21%
      
      
      
                                        Year Ended December 31, 2009
                                      % of                 % of                % of
                                     Total                Total     Non-      Total
                            GAAP      Net   Share-based    Net      GAAP       Net
                           Result   Revenue Compensation Revenue   Result    Revenue
                           RMB'000            RMB'000             RMB'000
          Operating
           costs and
           expenses        (971,550)   85.13%     1,795    0.16%   (969,755)  84.97%
          Sales and
           marketing
           expenses         (30,824)    2.70%       678    0.06%    (30,146)   2.64%
          General and
           administrative
           expenses         (65,074)    5.70%     8,939    0.78%    (56,135)   4.92%
          Total operating
           costs and
           expenses      (1,067,448)   93.53%    11,412    1.00% (1,056,036)  92.53%
          Income from
           operations        73,867     6.47%    11,412    1.00%     85,279    7.47%
      
      
      
                                        Year Ended December 31, 2009
                                      % of                  % of              % of
                                     Total                 Total     Non-    Total
                             GAAP     Net    Share-based    Net      GAAP     Net
                            Result  Revenue Compensation  Revenue   Result  Revenue
                            US'000             US'000               US'000
          Operating costs
           and expenses   (142,333)    85.13%       263    0.16%   (142,070)  84.97%
          Sales and
           marketing
           expenses         (4,516)     2.70%        99    0.06%     (4,417)   2.64%
          General and
           administrative
           expenses         (9,533)     5.70%     1,310    0.78%     (8,223)   4.92%
          Total operating
           costs and
           expenses       (156,382)    93.53%     1,672    1.00%   (154,710)  92.53%
          Income from
           operations       10,822      6.47%     1,672    1.00%     12,494    7.47%
      
      
      
                                         Year Ended December 31,2008
                                      % of                 % of              % of
                             GAAP    Total                Total   Non-GAAP  Total
                                      Net    Share-based   Net               Net
                            Result  Revenue Compensation Revenue   Result  Revenue
                           RMB'000             RMB'000            RMB'000
          Operating costs
           and expenses     (730,204) 101.22%     3,584    0.50%   (726,620) 100.72%
          Sales and
           marketing
           expenses          (36,897)   5.11%     1,163    0.16%    (35,734)   4.95%
          General and
           administrative
           expenses          (93,631)  12.98%    22,474    3.12%    (71,157)   9.86%
          Total operating
           costs and
           expenses         (860,732) 119.31%    27,221    3.77%   (833,511) 115.54%
          Loss from
           operations       (139,298) -19.31%    27,221    3.77%   (112,077) -15.54%
      
      
      
          7 Days Group Holdings Limited
          Operating Data
      
                                         As of and for the      As of and for the
                                           quarter ended            year ended
                                      Dec 31  Sep 30   Dec 31    Dec 31     Dec 31
                                       2008    2009     2009       2008       2009
      
          Hotels in operation           223     283      337        223        337
            Leased-and-operated
             hotels                     206     235      236        206        236
            Managed hotels               17      48      101         17        101
      
          Hotels under conversion        49      77       64         49         64
            Leased-and-operated
             hotels                      34       4        6         34          6
            Managed hotels               15      73       58         15         58
      
          Total hotel rooms for
           hotels in operation       22,352  28,266   32,836     22,352     32,836
            Leased-and-operated
             hotels                  20,697  23,646   23,764     20,697     23,764
            Managed hotels            1,655   4,620    9,072      1,655      9,072
      
          Total hotel rooms for
           hotels in conversion       4,821   7,476    6,168      4,821      6,168
      
          Number of cities covered
           for hotels in operation       33      41       54         33         54
      
          Average occupancy rate      90.5%   92.2%    88.1%      88.1%      88.3%
            Leased-and-operated
             hotels                   91.0%   92.9%    90.0%      88.4%      89.2%
            Managed hotels            84.9%   88.1%    80.0%      83.3%      82.8%
      
          Average daily rate (in
           RMB)                       160.2   160.0    162.9      159.9      159.6
            Leased-and-operated
             hotels                   160.9   160.1    164.2      160.4      160.0
            Managed hotels            152.4   159.4    156.6      151.2      156.2
      
          RevPAR (in RMB)             145.0   147.6    143.4      140.9      140.9
            Leased-and-operated
             hotels                   146.4   148.7    147.8      141.8      142.7
            Managed hotels            129.4   140.5    125.3      126.0      129.3
      
      
          For more information, please contact:
      
          7 Days Group Holdings Limited
          Investor Relations
           Phone: +86-20-8922-5251
      
          Investor Relations (HK):
           Ruby Yim, Managing Director
           Taylor Rafferty
           Phone: +852 3196 3712
      
          Investor Relations (US):
           Mahmoud Siddig, Director
           Taylor Rafferty
           Phone: +1-212-889-4350
      
      

      SOURCE 7 Days Group Holdings Limited

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