7 Deadly Zins cracks "Hot Brands" List

IMPACT recognizes Lodi Zin for achieving especially impressive growth

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Mar 22, 2016, 11:45 ET

LODI, Calif., March 22, 2016 /PRNewswire/ -- Making their presence felt, Michael David Winery's The 7 Deadly Zins is featured in the latest edition of IMPACT's "Hot Brands." A wine that was one of the first tongue in cheek labels to hit the market, volume has soared from their initial 2000 vintage of 700 cases to now over 300,000. Striving to not only be industry leaders in wine but also leaders in creative marketing, it was the 2012 vintage that dawned a new upgraded package which helped reignite growth in 2015 and brought a new found excitement to distributor partners and consumers for this flagship brand.

Having always shown steady growth, it leaped ahead in 2015 and 7 Deadly Zins posted a 16.5% gain, with Nielsen data citing the brand as the number-one Zinfandel in the U.S. in terms of value at more than $12 million in the 52 weeks through January 2, 2016. The brand has successfully positioned itself as an Old Vine Zinfandel that over delivers for the price, which is a statement the Phillips family strives to achieve with not only 7 Deadly Zins, but the rest of the wines in the Michael David portfolio. It's reasons like that the brand shows such strong sales in big-box retail accounts like Costco, Safeway, and Walmart.

"It's challenging to grow 15% on a 300,000 case brand that's been around over ten years and is also in a small varietal category. But the consistent quality of the wine along with a new and fresh package helped Michael David reach this goal and great achievement. We are proud of the work we have done and thankful to our market partners, distributors and consumers who have all helped contribute to the achievement of this award," says Melissa Phillips Stroud, Vice President of Sales and Marketing.

Michael David Winery is owned by brothers Michael and David Phillips, who have built their Lodi winery into one of the fastest growing wineries in the United States. The Phillips brothers released their first commercial wine in 1984 under the Phillips Vineyards label after years of growing grapes for other wineries. Now celebrating more than 30 years as a bonded winery, Michael and David have over 800 acres of vineyards in Lodi. They pride themselves on their meticulous farming practices and sustainable wine grape growing, which result in superior quality in the bottle. Their hard work has paid off and the wines regularly take top awards and recognition nationwide. Michael David Winery is located one mile east of Interstate 5 on Highway 12 in Lodi, California. For additional information, call 209-368-7384 or visit the web site at www .michaeldavidwinery .com.

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SOURCE Michael David Winery