7-Store Truck Dealership Powerhouse Partners with Dealership Performance CRM

Nov 17, 2015, 09:00 ET from Dealership Performance CRM

TUALATIN, Ore., Nov. 17, 2015 /PRNewswire/ -- Palmer Trucks, a 7-store heavy-duty truck dealership with locations in both Indiana and Ohio, has chosen Dealership Performance CRM for its lead management software. "We've had CRMs in the past and have even looked at creating our own, because there just wasn't a solution that was mobile and simple, yet had the information that we needed for our industry," explains Jacob Nichols, co-owner of Palmer Trucks. "A lot of items on our wish list were instantly demonstrated through our review of the tool with the Dealership Performance CRM sales team."

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Dealership neighbor Nick Hissong of Hissong Trucks, a 4-store truck dealership located in Ohio, recommended Dealership Performance CRM to Nichols. According to Nichols, Hissong voiced how much success his dealerships had seen with the tool, and Nichols took that with a lot of credibility.

"As a larger group, we pride ourselves on establishing relationships. We try to be business partners with our customers," Nichols explains. "We need to be able to give them the information they need to make a good decision. We also need to be confident that our salesmen are communicating with customers effectively, and you really don't know that without a good CRM tool."

This year is Palmer Truck's 50th anniversary. The Kenworth truck, parts, and service dealership group is so dedicated to positive customer experience that its headquartered location in Indianapolis is open 24/7. That kind of dedication contributes to the need for a CRM tool that runs smoothly and has all of the features necessary to provide the best and most effective customer service. "We have a good sense that Dealership Performance CRM's tool will keep our sales team accountable, and allow us to make good business decisions based on our data," Nichols says. 

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