72andSunny Moves Into The Former Offices Of Howard Hughes At Hercules Campus
Continuing the Legacy of Innovation
Nov 19, 2013, 06:00 ET
LOS ANGELES, Nov. 19, 2013 /PRNewswire/ -- After a record-breaking year of growth, modern advertising agency 72andSunny has moved to the Hercules Campus in the up-and-coming Los Angeles creative hub, "Silicon Beach". They will continue the legacy of creative innovation in the former offices of aviator and film mogul Howard Hughes, a space that has been vacant for decades.
An influx of new business propelled 72andSunny to capacity in their former space (approximately 30,000 square feet in West Los Angeles), prompting the agency to seek a new location with room to grow. The 58,000 sq ft space at Hercules Campus will accommodate the company's current 375 employees and will provide ample room for its anticipated expansion.
72andSunny enlisted the acclaimed architectural firm Lean Arch Inc to re-imagine the space. Together, they transformed the once desolate property into a light-filled collaborative environment, while maintaining its historical foundation.
"The Hercules Campus is the perfect fit for 72andSunny on a historic, aesthetic and spiritual level," Lean Arch's Principal Architect, James Myer said. "The historical context of the pre-existing building was a driving force in developing the aesthetic for the interior architecture. I know that this agency will maintain the integrity of these buildings through their own modern approach to creativity."
72andSunny looks to spearhead this creative migration and hopes to inspire the evolution of this new community. "This joint just feels right to us," CEO of 72andSunny John Boiler said.
72andSunny is a full service, modern communications company, recently named "Agency of the Year" by Advertising Age. With offices in Los Angeles and Amsterdam, 72andSunny creates cultural impact on behalf of their clients. Clients include Activision, Anheuser-Busch, Carl's Jr./Hardee's, ESPN, Google, Samsung, Smirnoff, Sonos and Target.
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