77 Percent of U.S. Small Businesses Use Social Media for Sales, Marketing and Customer Service

New SCORE infographic shows YouTube is the most popular social media channel among three generations, followed by Facebook

News provided by

SCORE

30 Aug, 2018, 14:03 ET

WASHINGTON, Aug. 30, 2018 /PRNewswire/ -- 77% of U.S. small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation's largest network of volunteer, expert business mentors.

Social media usage has grown 58% among U.S. adults in the last 12 years, and is significantly impacting how entrepreneurs conduct business, as well as how current and potential customers behave. 69% of U.S. adults currently use at least one social media site, a figure that has steadily increased over the past decade.

Continue Reading
77% of American small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation’s largest network of volunteer, expert business mentors.
77% of American small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation’s largest network of volunteer, expert business mentors.

Percentage of U.S. adults who use at least one social media site:

  • 2018: 69%
  • 2014: 62%
  • 2010: 46%
  • 2006: 11%

YouTube is the most popular social media channel among three generations:

  • 94% of 18 to 24 year olds use YouTube
  • 83% of 25 to 29 year olds use YouTube
  • 80% of 30 to 49 year olds use YouTube
  • 56% of 50+ year olds use YouTube

Facebook is the second most popular social media channel, with 68% of U.S. adults using the social media channel:

  • 80% of 18 to 49 year olds use Facebook
  • 55% of 50+ year olds use Facebook

77% of U.S. small businesses use social media for key business functions:  

  • 59% of businesses report that facilitating customer service through social media makes it easier to get issues resolved.
  • 44% of businesses report that social media helps to generate brand awareness.
  • 41% of businesses depend on social media to drive revenue.

Download this infographic for more information on how social media helps small business owners to find customers and generate sales.

About SCORE
Since 1964, SCORE has helped more than 11 million aspiring entrepreneurs. Each year, SCORE's 10,000 volunteer business experts provide 750,000+ free small business mentoring sessions, workshops and educational services to clients in 300 chapters nationwide. In 2017, SCORE volunteers helped to create 54,506 small businesses and 61,534 non-owner jobs.

For more information about starting or operating a small business, visit SCORE at www.score.org. Follow @SCOREMentors on Facebook, Instagram and Twitter for the latest small business news and updates.

Contact Information

Betsy Dougert
800-634-0245
[email protected]

SOURCE SCORE

Related Links

https://www.score.org

Also from this source

Six Ways to Support LGBTQIA-Owned Businesses

Remember the "Why" When Starting Your Small Business

Explore

More news releases in similar topics

PRN Top Stories Newsletters

Sign up to get PRN’s top stories and curated news delivered to your inbox weekly!

Thank you for subscribing!

By signing up you agree to receive content from us.
Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our PRN Consumer Newsletter Privacy Notice. You can withdraw your consent at any time in the footer of every email you'll receive. Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten.
Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer PRN Consumer Newsletter Privacy Notice. Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen. En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part.
Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant PRN Consumer Newsletter Privacy Notice. Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu. Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на PRN. Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.