AKRON, Ohio, June 22 /PRNewswire/ -- The rampant solution specialization within the direct digital marketing industry has challenged many retailers of all sizes. The natural evolution of the software market has forced retail marketers to find one partner for email marketing, and a different one for targeting Web site content to visitors.
Some savvy retail marketers, however, are beginning to usher in a new era with a more connected approach to direct digital marketing – the addressable form of digital marketing through the email, mobile, and Web channels.
Ana Sanchez, co-owner of the portrait personalization Web site AllPopArt.com, selected Knotice, a direct digital marketing solutions company out of Akron, Ohio, to improve the two-way connection between the email and Web site channels and maintain a greater focus on her customers. According to Sanchez, Knotice is ideal because its software offers both top-tier email marketing, with Concentri EmailPlus, and specializes in improving targeted Web site content with Concentri SiteTarget.
For Sanchez, the value is simple.
"Most retailers use Web site traffic data to trigger email marketing programs," Sanchez said. "Knotice is able to take it to the next level by using email activity data to trigger Web site content. They can change up the entire site experience or just place more relevant content on my landing pages based on the email behavior they capture for me in their database."
Knotice's ability to better connect the email and Web site channels is also appealing to another new Knotice customer, Kevin Stecko, owner of the popular online t-shirt retailer 80sTees.com. While Stecko has initially selected Knotice for email services because of the company's industry-leading deliverability, he also sees the value in adding targeted Web site content in the near future.
"Knotice's ability to create a stronger connection between the email and Web site channels is a major win for us," Stecko said. "But even more than that, the ability to engage one company for multiple programs over multiple channels is a significant gain in efficiency."
According to Knotice co-founder and CEO Brian Deagan, Knotice is able execute sophisticated multi-channel direct digital marketing programs because of a centralized data environment called a Universal Profile Management System, a native component of the company's on-demand software.
"Universal profile management is the key driver for all direct digital marketing success," Deagan said. "The power of centralizing all marketing data in the same software platform that executes email and targeted Web site content cuts production cycles from weeks to days and can reduce other marketing costs by as much as 50 percent."
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today's primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. Learn more at http://www.knotice.com.
About Knotice's Concentri® Software
Knotice's on-demand software is called Concentri®. Solutions include Concentri® Mobile for mobile marketing, Concentri® EmailPlus for email marketing, Concentri® SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization.
80sTees.com is an online retailer of licensed t-shirts from favorite movies, TV shows, cartoons, videogames, comic books, and musicians. 80sTees.com is a privately owned company that has been in business since January of 2000. Warehouse and offices are located in Mount Pleasant, Pennsylvania, which is just outside of Pittsburgh, PA. Learn more at http://www.80stees.com.
AllPopArt.com is the authentic Web site to get personalized portraits, unique gifts, and original canvas artwork from your photos. Since the company opened in 2003 it has served over 20,000 happy customers all over the world, while avoiding the price and hassle that custom services and products usually entitle. Learn more at http://www.allpopart.com.