ENGLEWOOD CLIFFS, N.J., April 26, 2016 /PRNewswire/ -- Many men today experience issues with their armpits and underarm skin, but say there are inadequate resources available on the topic. In fact, 94% of men believe the health of their armpits is important, but more than half of them feel that there is not enough information available to help combat their issues with irritation, sweat and redness. 1 Dove Men+Care antiperspirant/deodorant has teamed up with leaders in fitness, style and grooming to create a Guide to Complete Underarm Care, which will provide advice and common anecdotes about underarm health and offer answers to questions that men are reluctant to ask. Launching with content from board-certified dermatologist Dr. Terrence Keaney, M.D., the guide will be updated on an ongoing basis with fresh expert content throughout the spring.
"Over half of men experience underarm irritation at least sometimes, but there are simple ways to improve underarm health, including selecting products that actively care for your skin while reducing moisture and odor," explained board-certified dermatologist Terrence Keaney, M.D. "Nearly half of men believe they have to choose between product efficacy and comfort, but that is not the case. Dove Men+Care antiperspirants and deodorants offer 48 hour odor protection with ¼ moisturizer technology that is gentle is on skin."
The Guide to Complete Underarm Care, available now at Dovemencare.com and on the brand's Medium page, is comprised of continuously updated articles, videos and expert advice explaining everything about underarm health and care that men want to understand.
Leaders in fitness, grooming and style—including Jeff Halevy, Jason Batansky and Eric Rutherford—each lend a unique perspective on how underarm irritation can adversely affect men both functionally and emotionally. With 50% of men agreeing that insufficient information exists to help them understand underarm health issues, their insight will help men of varying backgrounds and interests better understand the possible causes of the problem and how to effectively address them.
Each contributor to the Guide to Complete Underarm Care will offer personal anecdotes and tips about underarm health in their field of expertise. The goal is to showcase how they've avoided the antagonistic effects of underarm irritation across a wide range of lifestyles and activities:
- Fitness guru and trainer, Jeff Halevy, shares go-to tips on staying dry and comfortable during and after intense workouts, including Dove Men+Care's NEW Cool Fresh antiperspirant with a refreshing glacial scent.
- Creator of the Aspiring Gentleman, Jason Batansky, helps the nearly 60% of men who are concerned about the health of their underarms understand how products like Dove Men+Care's Extra Fresh antiperspirant and deodorant are tough on sweat, but gentle on skin.
- Underarm care is a part of every man's daily grooming regimen. Style icon, Eric Rutherford, highlights how the Dove Men+Care Clean Comfort Dry Spray serves as a key component when dressing for success with its clean, crisp scent and instantly dry formula.
"Dove Men+Care research shows 59% of men are cautious to participate in certain activities when experiencing underarm irritation, and this happens mostly during warmer weather, prior to a job interview or when spending time with a significant other," said Matthew McCarthy, senior director, antiperspirants and deodorants, Unilever. "We've found that men are reluctant to talk about this topic, so as the fastest-growing men's grooming brand, we wanted to provide men with an online resource that equips them with education on how to maintain their underarm health."
Men can access the brand-new Guide to Complete Underarm Care and learn more about Dove Men+Care's complete product line-up by visiting Dovemencare.com. Follow the conversation on social via Dove Men+Care's Facebook and Twitter pages, showcasing real men in their own experiences and providing insights on how routine underarm care can improve their lives.
About Dove Men+Care US
Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, antiperspirant/deodorants, and hair care and styling. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever's Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
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1 2016 Dove Men+Care antiperspirant/deodorant Underarm Health Study
SOURCE Dove Men+Care Deodorant; Unilever U.S.