PORTLAND, Ore., April 10, 2019 /PRNewswire/ -- For decades, the creative agency has functioned the same way. A client has a problem. The agency assigns their in-house team with a hefty retainer. The client gets steered into whatever services the agency offers. Fees quickly rack up as the client is trapped in a complicated maze of the agency's inefficient internal operations.
What if there was a better way? Wes Sieker believes agencies need to do better. He is the founder of 8th Brick Group, the next evolution of the creative marketing agency, which is built to meet the changing needs of marketers of the future.
"The needs of marketing departments are evolving quickly, and the agency model is stuck in the past," said Wes. "We partnered with some really smart people and built a new model. 8th Brick is the next evolution of the creative marketing agency, and with our consultancy approach we provide better work and a better experience for our clients."
The 8th Brick Group carefully and continuously curates a team of more than 35 of the best creative marketing professionals along the west coast. Many team members are veterans of top agencies, including BBDO, DDB and Wieden + Kennedy. They left because the traditional agency model no longer allows these talented marketers to produce their best work. They joined 8th Brick Group because the dynamic new model empowers them to deliver their best work to drive client results.
For every project, 8th Brick Group builds a custom team to fit the client's specific marketing needs. Clients work with the best of the best without restrictive retainers, biased ideas, clunky execution or large overhead. Instead, fees go directly to creating great work that clients want.
"I turned to 8th Brick Group because of their flexibility and instinct in matching the right talent to my project, which led to higher quality output with a faster turnaround," said Kathy O'Connell, Senior Director of Thought Leadership at Intapp, an international software company. "They understood my content and strategy, and the result was great work with fewer revisions."
The consultancy is laser focused on client experience. Wes has the dual background of being both the client and the agency. When working in-house, Wes hired and managed marketing consultants and agencies. He also worked within an agency for large brands including AWS, Adobe, Intel, Dell and VMware. This unique perspective is a catalyst of the creation of this new approach.
Attracting the top talent was a core part of the strategy. Project management is a foundational element of the company, and he tapped Genna Osborne to lead 8th Brick's Project Management. Genna has built a stellar reputation of delivering a seamless experience for global companies including Nike, Beats by Dre, Levi's and Old Navy.
"My background is as a creative, and I give clients a level of context that guides them through the process," said Genna. "I love collaborating with clients to deliver what they need."
Aaron Robnett joined as 8th Brick's Creative Director. Aaron has worked on some of the most memorable and award-winning campaigns of the last decade, including Columbia, Microsoft Surface and the NFL. Aaron is an agency veteran and created campaigns for Kirshenbaum Bond + Partners and Publicis.
"I joined 8th Brick because the model is conducive to creating better creative work," said Aaron. "I knew it was something I wanted to be a part of because I believe there is a better way of doing things."
8th Brick has built a top creative marketing team on the west coast—with associates in Portland, San Francisco and Seattle. In 2019, 8th Brick will continue to partner with global tech and consumer brands.
About 8th Brick Group
8th Brick was built to meet changing and future needs of marketers with a model that put the clients first. 8th Brick Group's team of more than 35 of the best creative marketing professionals pair excellent work with an outstanding client experience. Learn more about 8th Brick by visiting its website at 8thbrickgroup.com.
SOURCE 8th Brick Group