901 Tequila to Sponsor Free Concert in NYC Featuring FreeSol in Celebration of National 901 Day on 9/01

500 Additional Events Taking Place at 901 Silver Tequila Accounts Nationwide

Aug 22, 2011, 06:00 ET from 901 Silver Tequila

ST. LOUIS, Aug. 22, 2011 /PRNewswire/ -- In celebration of National 901 Day on 9/01, 901 Silver Tequila is planning to give fans a free concert co-hosted by 901 President Kevin Ruder and 901 CEO and Founder Justin Timberlake.  This event is part of the largest-ever national promotion in support of the annual day celebrating the 901 Tequila brand's namesake. In addition to sponsoring a FreeSol concert at Irving Plaza in New York City on 9/01 at 9:01pm, over 500 901 Tequila accounts throughout the U.S. will be hosting celebratory events where consumers will toast National 901 Day at 9:01pm.

The National 901 Day celebration will feature a special performance by FreeSol. Their debut album No Rules will be released on Tennman Records/Interscope October 11. FreeSol is a progressive and unique hip-hop, rock, and soul infused band from Memphis, Tennessee. Production on the record includes: Timbaland, Jim Jonsin, Mike Elizondo, and The Y's. No Rules  was Executive Produced by Justin Timberlake. The video for the band's first single, "Hoodies On, Hats Low," prominently features 901 Silver Tequila – http://youtu.be/HLgX7f-eFAo.  

The brand will also unveil new 901 Silver Tequila signature cocktails created by Denver Mixologist Sean Kenyon including:

901 Strawberry Smash

2oz 901 Silver Tequila
3/8 lime (1 med lime cut in to eighths, 3 pieces)
1 Strawberry (stemmed, cut in half)
.5oz - 1oz simple syrup to taste

In a mixing glass, muddle limes with sugar & strawberry. Add 901, ice and shake. Dump entire contents into an old fashioned glass. Garnish with a strawberry slice.

Notes: 901 Silver Tequila plays on a traditional Caipirinha. 901 brings some peppery spiciness to the cocktail.

901 Smoked Peach

1.5oz 901 Silver Tequila
.75 oz peach liqueur
1oz fresh lemon Juice
.25oz Los Amantes Mezcal

Shake all ingredients with ice. Strain into a collins glass over fresh ice. Garnish with a peach slice if available or lemon wheel.

Notes: 901 Silver Tequila plays beautifully with peach and the light smoke of mezcal.

Fans interested in attending the National 901 Day concert should arrive early on 9/01. Doors will open at 9:01pm. Entry will be first come, first served. Guests must be 21 to enter.

To achieve a superior level of quality and expression, 901 Silver Tequila is made using only 100% Blue Weber Agave.  Unlike many tequilas, it is triple-distilled using the most innovative distillation methods available for extraordinary tequila.  Perfected through three generations of craftsmanship and more than 60 years of experience, 901 Silver Tequila is hand-crafted in small batches to achieve the highest standards and finest expression of tequila. Deftly balanced, it delivers a fruity nose and finishes with subtle hints of agave and exceptional smoothness.

Visit www.901.com to learn more about 901 Silver Tequila. Find it on Facebook at www.facebook.com/901Tequila  and Twitter at @901Silver.

ABOUT 901 SILVER TEQUILA:

Hand-crafted, triple-distilled, and ultra smooth, 901 Silver Tequila is produced using only 100% Blue Weber Agave from the highlands of Jalisco, Mexico.  901 Silver Tequila blends nearly 70 years of time-honored tradition with contemporary production methods, and is proudly produced and bottled by Tequila Newton e Hijos. 901 Silver Tequila is available nationally through Palm Bay International.

Always Be Responsible

901 IS A TRADEMARK OF DIAB Importers LLC.

DIAB Importers LLC. St Louis MO – 40% ALC. BY VOL. (80 proof)

www.901.com



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