91% of Reviewers Recommend Shopatron Client Websites

SAN LUIS OBISPO, Calif., March 15, 2012 /PRNewswire/ -- With unlimited choices online, it is more important than ever to make your brand stand out from the crowd. Shopatron's newly upgraded Customer Experience Survey revealed that client brands are doing just that. 91% of shoppers buying from a Shopatron client brand recommend purchasing on that website, with 80% of shoppers either extremely satisfied or very satisfied with their shopping experience. The same survey also showed that 97% of shoppers thought the product was "easy to buy."

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

In today's competitive environment, it is critical for brands to fully understand all customer feedback, and turn that into actionable improvements.  "I rarely write comments on these type of surveys," noted Katie Hanna Lutz, a respondent to the Customer Experience Survey for Shopatron client SHEEX, Inc., "but when I do, I mean them."

In the past, even though Shopatron brands received a significant amount of feedback from post-purchase surveys, they sometimes found it difficult to determine what factors contributed to customer satisfaction. The updated Shopatron post-purchase survey, rolled out in October 2011, was redesigned to differentiate customer feedback on ordered products from feedback regarding various aspects of the online shopping experience. The new format gives Shopatron brands clearer insight into which processes are performing well and which may need improvement.

"These days, it takes more than just a catchy name or fancy website to differentiate a brand online," said Shopatron's VP of Operations, Brad Rubin. "Today, we see our brands succeeding by determining what makes their customers happy and using that information to provide not just world-class products, but a world-class experience. We see quick shipping, in-store pickup and the extended support available when a brand and its retailers work together as the differentiating factors resulting in the high satisfaction rates for our clients."

Shopatron's unique retail-integrated eCommerce model allows brands to sell on their website and pass those sales to their authorized retailers for delivery to the customer.

For more information about Shopatron visit ecommerce.shopatron.com or call 866-625-5050.

About Shopatron

Shopatron is the only eCommerce solution in the world that can increase a brand's sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron's retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 18,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit ecommerce.shopatron.com.

SOURCE Shopatron, Inc.