944 Magazine Prepares to Release Third Annual Edition of GAME

LOS ANGELES, Feb. 1 /PRNewswire/ -- 944 Media, LLC ("944 Media") (www.944.com) is preparing to unveil the third annual edition of its commemorative sports and lifestyle publication titled GAME, set for release February 2nd, 2010.  GAME will be distributed at high profile locations, key consumer venues and all 944 events during the three major sports destinations this February: Miami for Super Bowl XLIV; Dallas for the NBA All-Star Game, and Phoenix for the Waste Management Phoenix Open, formerly FBR Open.

"We're excited to release another edition of GAME," says D.B. Mitchell, Executive Editor of both GAME and 944 Magazine. "We are creating an annual publication that is really a collector's item, something that fills a void in the sports media world for the highly sought-after, intelligent fan."

A unique oversized glossy publication, GAME looks at the stories behind the stats, catering to sports fans who want the inside stories both on and off the field, the latest trends in sports, as well as lifestyle features on their favorite newsmakers and stars. With its smart and witty tone, GAME brings a fresh perspective to the world of sports through the talents of young, award-winning contributors who craft in-depth feature stories, one-on-one exclusive interviews, cutting-edge fashion spreads, and other items sure to keep readers arguing all year long.

Five-time World Series champion and 10-time All-Star Derek Jeter shares insights on his career and his new signature shoe created by Jordan Brand, in this month's cover story exclusive. Brandon Jacobs of the New York Giants and Brandon Roy of the Portland Trailblazers, reflect on their careers while looking to the future both on and off the field, while Tony Hawk and other extreme athletes discuss their worst injuries. Other issue highlights include features on the death of the local sports page; the staunch anti-Olympics movement in Vancouver led by First Nations peoples; an exploration of the homosexual community's continuous struggle to gain acceptance in sports; and a signature fashion spread featuring the best in vintage and contemporary menswear.

Distribution for GAME will include gifting to guests in luxury hotels and resorts, through limousine and luxury car companies, retailers, restaurants, bars and nightclubs throughout the Greater Miami, Dallas, and Phoenix metropolitan areas. By servicing this limited edition publication during the weeks surrounding the most high profile sporting events, 944 Media will ensure the most discerning of sports fans are reached.

In addition to GAME distribution at the Super Bowl, 944 Media joins the action during NBA All-Star Weekend in Dallas, hosting three days and three nights of star-studded entertainment experiences at The Boardroom and Ghostbar at the W Dallas Hotel, also featuring top-tier performances and appearances from Common, Snoop Dogg, Doug E. Fresh, Melanie Fiona along with Russell Simmons and Celtics' Paul Pierce, and many more.

Please visit www.944.com/game for D.B. Mitchell's blog, updated information on the issue and its distribution locations, and to view archived issues. For event updates and tickets information for 944 All-Star Weekend , please visit www.944Allstar.com.

CURRENT EVENT SCHEDULE

FRIDAY, FEB. 12

DAY EVENT:  Live Performance by Doug E. Fresh, 5pm to 9pm

NIGHT EVENT:  Host Celtics' Paul Pierce and DJ Premier, 10pm to 2am

SATURDAY, FEB. 13

DAY EVENT:  Charity Brunch, hosted by Russell Simmons performance by Melanie Fiona, 11am to 2pm

DAY EVENT: Viewing Party, DJ Reflex, 5 pm to 9 pm

NIGHT EVENT:  Live Performance by Snoop Dogg, 10pm to 2am

SUNDAY, FEB. 14

DAY EVENT:  DJ Dummy (The official DJ of hip-hop star Common) , 5pm to 9pm

NIGHT EVENT:  All-Star Game post performance by Snoop Dogg and  DJ Reflex, 10pm to 2am

NIGHT EVENT:  944 VIP ALL-STAR Finale, live performance by Common and DJ Irie, 10pm to 2am

ABOUT 944 MEDIA

Anchored by 944 Magazine, an arsenal of city-specific fashion, lifestyle, and entertainment publications, 944 Media has created a unique lifestyle media portfolio in the country's largest entertainment hubs: Atlanta, Detroit, Las Vegas, Los Angeles, Miami, Phoenix, Orange County, San Diego and San Francisco. Through design-forward print and online content, special events, and a custom publishing division, 944 caters to the hip, trend-savvy tastemaker between the ages of 21 and 38. Through an untraditional targeted distribution platform, including more than 4,000 strategic distribution locations and placement in 25,000 luxury hotel rooms nationwide, 944 Magazine circulates over 3.4 million copies per year. GAME, 944's custom annual sports publication, will be published for the third year in a row and distributed in three major cities. The recently re-launched digital platform, 944.com, has extended the reach of the publication with daily content attracting more than 2.5 million unique viewers per month.

Inc. Magazine recently named 944 Media number 768 on its signature "Inc. 500 I 5000" list, honoring the fastest growing privately held companies in the nation. In 2008, 944 Media CEO and Founder Marc Lotenberg was listed as number 21 on Inc.'s coveted "America's Coolest Young Entrepreneurs: 30 Under 30." FOLIO magazine recently also recognized 944 Media in "FOLIO: 40," acknowledging the individuals creating a new chapter in the magazine industry.

A national magazine with local relevance, 944 Magazine continues to add distribution points and new markets, and plans to launch a Dallas and Houston edition this year. www.944.com

SOURCE 944 Media, LLC