944 Magazine Scores Big With Dallas All-Star Weekend Blowout Featuring Unrivaled Entertainment and A-List Special Events

LOS ANGELES, Feb. 24 /PRNewswire/ -- 944 Magazine and it's annual custom sports publication GAME, brought glitz and glamour to Dallas' All-Star Weekend with three-days and three-nights of exclusive, unrivaled events at the city's most sought after hotspots The Boardroom and Ghostbar at the W Hotel. The All-Star Weekend in association with Bolthouse Vox Productions, was a slam-dunk featuring top-tier performances by Grammy-nominated, award-winning artists Snoop Dogg, Melanie Fiona, Common and Doug E. Fresh, alongside celebrity hosts Russell Simmons and eight-time All-Star Paul Pierce of the Boston Celtics. Additional visits from top-tier DJs and guests, Amar'e Stoudemire, Chris Tucker, and many others drove the weekend into full gear.

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To start the weekend in style, 944 Magazine hosted a pre-game cocktail party with world-renowned DJ Premier, accompanied by local favorites, DJ's Justin Bell and Marvel, at The Boardroom. Iconic rapper, record producer and beat boxer Doug E. Fresh co-hosted the evening with eight-time All-Star Paul Pierce of the Boston Celtics who mingled with guests while they enjoyed DJ-spun music and V.I.P. bottle service by Jose Cuervo Platino and Ciroc, along with numerous high-def plasma televisions to tune into the celebrity pre-game showdown.

Next up, 944 Magazine co-hosted an elegant brunch with iconic music mogul, Russell Simmons featuring live R&B music by Grammy nominated singer Melanie Fiona, benefiting the Diamond Empowerment Fund. The invitation only, lobster and champagne fete was attended by some of Simmons' closest friends, including Brian Lee, Bun B and Lady Emmy. Later that night, DJ NVS and DJ Reflex kick-started 944 Magazine's Slam Dunk Contest viewing party with  adrenaline pumping music leading into the night's headlining performance by rap superstar Snoop Dogg. Guests continued to enjoy 944's top line entertainment and V.I.P. bottle service courtesy of Jose Cuervo Platino and Ciroc.

The weekend culminated post-game on Sunday, February 14, with not one, but two extraordinary 944 special events simultaneously taking place right across the street from each other in the hub of Victory Park. Two-time Grammy  winner Common headlined along with performances by DJ Irie and DJ Joe Vega for an elegant crowd at the Ghostbar with premiere Dallas views atop the 33rd floor of the W hotel, while celebrated rap superstar Snoop Dogg thrilled an excited crowd with an encore performance over at The Boardroom.

Weekend sponsors included Ciroc, Jose Cuervo Platino, Ghostbar and The Boardroom.

About 944 Media

944 Magazine is a fashion, entertainment and lifestyle publication with editions in the country's largest entertainment hubs: Atlanta, Dallas, Detroit, Houston, Las Vegas, Los Angeles, Miami, Phoenix, Orange County, San Diego and San Francisco, 944 caters to the hip, trend-savvy tastemaker between the ages of 21 and 44 and circulates over 304 million copies per year. Recently relaunched digital platform, 944.com, attracts more than 2.5 million unique viewers per month. GAME, 944's custom annual sports publication, takes readers inside the lives, toys, fashion and history of people who run the game both on and off the field. Look for this issue's cover story featuring 10-time All-Star, New York Yankee Derek Jeter.  For more information, visit www.944.com.

About The Boardroom

The Boardroom, opening in Fall, 2008 is The Dolce Group's stylish, sophisticated spin on the classic sports bar concept, located in the heart of Dallas' Victory Park. The Boardroom combines a whimsical New American menu with a comprehensive martini and cocktail list, flawless service and an entertaining atmosphere. For more information, visit www.dolcegroup.com or call to schedule a reservation 214.740.0555.

About The Ghostbar at The W hotel

Rise up to the 33rd floor of the W hotel rooftop ultra-lounge Ghostbar where the beautiful people soak up the gorgeous views. Chill to the beat of intoxicating grooves, or thrill to the mesmerizing views of downtown Dallas from the signature glass-floored Ghostbar deck. Sleek and sultry, Ghostbar is where colored lights, metallic surfaces and high-tech fabrics meet under big, bright Texan stars. Reserve a private space behind the velvet rope for your party. Like its Vegas sister (and namesake), this is the spot to hit for captivating cocktails, magnetic vistas and irresistible electricity. For more information, visit www.whotels.com or call to schedule a reservation 877 W HOTELS.

SOURCE 944 Magazine