944 Media Partners With Tony Berger's Relevent to Create Hotel 944 at Super Bowl XLIV

Four-Day Event Will Take Over the Renovated Eden Roc Renaissance Resort and Feature Performances and Appearances by Wyclef, Jimmie Johnson, Kid Sister, Paul Oakenfold, Skam Artist DJs, Nick Lachey and Many More

Jan 07, 2010, 14:18 ET from 944 Media

MIAMI, Jan. 7 /PRNewswire/ -- 944 Media, LLC ("944 Media") (www.944.com) and Relevent have announced a partnership to produce Hotel 944, to be held at the recently renovated, 631 room Eden Roc Renaissance Miami Beach Resort for four days and nights during Super Bowl weekend. From Thursday, February 4 through Super Bowl Sunday, Hotel 944 will be an entertainment destination, with events taking advantage of several of the resort's fantastic spaces, including an official launch party, celebrity hosted charity events, exclusive penthouse suite experiences, and poolside performances, including multi-platinum, Grammy-winning artist Wyclef.

"944 made a splash at the Super Bowl two years ago, and this year we're partnering with Tony Berger and Relevent to make the experience that much better for our sponsors, partners, and audience," says Marc Lotenberg, Founder and CEO of 944 Media. "We're going to have the most exciting events and programs, and the coolest celebs ... Hotel 944 will be the place to be Super Bowl Weekend."

"Relevent has produced many successful events at past Super Bowls and we are excited to be joining forces with 944 this year in Miami to create what is sure to be an unforgettable & unique VIP experience for our sponsors and guests," says Tony Berger, Managing Member of Relevent.

Eden Roc Renaissance Resort, having recently undergone a $200 million expansion including the addition of the 21 story Ocean Tower, is the perfect place to create an all encompassing entertainment and sports experience. Currently scheduled events include the Official Hotel 944 Launch Party; poolside performances by Wyclef, Mario, Skam Artist DJs including DJ Irie, DJ Vice and DJ Ross One; a celebrity charity poker tournament; the Jose Cuervo Platino Penthouse with Paul Oakenfold; the Qwelf Game Lounge from Imagination Games; and a Jimmie Johnson and Nick Lachey hosted charity event. Additional events and performances will be announced soon.

Event sponsors include Anheuser-Busch, Heineken, Diageo, Garnier, Imagination Games, Envirosax and Jose Cuervo Platino.

944 Media's custom annual sports publication, GAME, will also have a presence at the Super Bowl, including distribution at venues throughout the city. Visit www.944.com/GAME for more details.

    CURRENT EVENT SCHEDULE (subject to change)

    Thursday, February 4th
    MAIN EVENT - Official Hotel 944 Launch Party
    POOLSIDE - Jimmie Johnson and Nick Lachey Charity Event, 10pm-2am
    PENTHOUSE SUITE - Jose Cuervo Platino Penthouse with Paul Oakenfold,

    Friday, February 5th
    MAIN EVENT - Celebrity Poker Tournament, 9pm-12am
    POOLSIDE - Skam Artist DJ Takeover, 12pm-5pm

    Saturday, February 6th
    MAIN EVENT POOLSIDE - Live Performance by Wyclef, 9pm-12am
    POOLSIDE - Skam Artist DJ Takeover, 12pm-5pm
    POOLSIDE - Live Sunset Performance by Mario, 5pm-7pm

    Sunday, February 7th
    MAIN EVENT - Super Bowl Pre-Party with Performance by Kid Sister,
    POOLSIDE - Skam Artist DJ Takeover, 9pm-2am

For event and other updates, please visit www.hotel944.com. Site will be live January 8th.


Anchored by 944 Magazine, an arsenal of city-specific fashion, lifestyle, and entertainment publications, 944 Media has created a unique lifestyle media portfolio in the country's largest entertainment hubs: Atlanta, Detroit, Las Vegas, Los Angeles, Miami, Phoenix, Orange County, San Diego and San Francisco. Through design-forward print and online content, special events, and a custom publishing division, 944 caters to the hip, trend-savvy tastemaker between the ages of 21 and 38. Through an untraditional targeted distribution platform, including more than 4,000 strategic distribution locations and placement in 25,000 luxury hotel rooms nationwide, 944 Magazine circulates more than 3.4 million copies per year. GAME, 944's custom annual sports publication, will be published next year for the third year in a row and distributed in three major cities. The recently re-launched digital platform, 944.com, has extended the reach of the publication with daily content attracting more than 2.5 million unique viewers per month.

Inc. Magazine recently named 944 Media number 768 on its signature "Inc. 500 I 5000" list, honoring the fastest growing privately held companies in the nation. In 2008, 944 Media CEO and Founder Marc Lotenberg was listed as number 21 on Inc.'s coveted "America's Coolest Young Entrepreneurs: 30 Under 30.". FOLIO magazine recently also recognized 944 Media in "FOLIO:40," acknowledging the individuals creating a new chapter in the magazine industry.

A national magazine with local relevance, 944 Magazine continues to add distribution points and new markets, and plans to launch a New York edition in 2010. www.944.com


Relevent is a New York-based full service experiential marketing, special events, production and promotions company that builds brands with consumers through experiential lifestyle, entertainment and relationship marketing programs. Relevent's client roster includes companies in retail, sports, technology, automotive, consumer packaged goods, beer, spirits, media, and hospitality. Relevent works with brands to provide a 360 degree experiential brand solution that includes consumer insights, strategic planning, campaign execution and quantifiable measurement of results. Entertainment and media marketing initiatives include national and local event and mobile tour production, strategic partnership programs, sponsorship activation, product launches, consumer trial, retail pop-up experiences, and online consumer advocacy campaigns.

SOURCE 944 Media