948 Seize Opportunity of Employment in Creative and Digital Industries Through Creative Pioneers Challenge

LONDON, May 2, 2012 /PRNewswire/ --

A staggering 948 people have entered the IPA/Metro Creative Pioneers Challenge, the nationwide search to offer 300 young people employment opportunities in the creative and digital media industries around the UK.  One hundred companies have united behind the initiative, including Twitter, Aardman Animation, Spotify and Omnicom Media Group.

The Challenge was open to anyone aged 16+ who could enter one of three categories: Can-Do (those who have creative flair, bright ideas and commercial instincts, but may be lacking experience), Can-Code (those who know how to develop programs required for the creative business environment) and Can-Start (those that have a creative business idea linked to digital content or platforms, but need commercial exposure and support).

Of the applicants 62% were aged 16-24 years old and 38% were aged 25 and above. 66% entered the Can-Do category, 9% entered the Can-Code category and 25% entered the Can-Start category.

Shortlisted applicants will be invited to attend speed-meetings with some of the businesses offering roles at their nearest regional hub.
Following this, the successful applicants will begin work in September in a rich variety of roles as apprentices or paid interns in television and film production, gaming, digital technology, web design and analytics, social media, media planning and buying, creative services, marketing communications and advertising. Any budding entrepreneurs selected will get access to the best in the business, and support to get their idea off the ground via office space, mentoring or investment.

Award winning entrepreneur, former Dragons' Den presenter and Tech City Supporter James Caan has recently joined the Challenge as an ambassador and patron. Other patrons include UKTI Business Trade Ambassador Brent Hoberman, IPA President Nicola Mendelsohn, Metro Managing Director Linda Grant, and Ed Vaizey, Minister for Culture, Communications and Creative Industries who is championing the initiative.

Says Nicola Mendelsohn, IPA President and Executive Chairman and Partner, Karmarama: "The sheer number of applications into this unique Challenge proves that there is a wealth of passionate talent on a nationwide scale keen to get their foot in the door of the creative and digital industries. With so many applicants keen to prove their can-do, can-code and can-start skills and abilities I am confident and excited to think that we are securing our next generation of creative pioneers, on which our position in the world market relies."

Linda Grant, Managing Director at Metro commented on the project's success: "With this being Creative Pioneers' first year in action it's been great to see such a phenomenal number of applications from talented, passionate people nationwide looking to kick start their careers. We're proud to be partnering alongside the IPA on this project as it's vital we take positive action to secure the future of the creative industries, one of the fastest growing and most valuable sectors in the UK. This means finding, educating and supporting the bright stars of tomorrow's creative and digital enterprises, especially during these challenging economic times."

Says Dinah Caine, OBE, CEO of Creative Skillset, and Chair Creative Industries Council Skillset Skills Group: "This amazing response just shows how much eager talent we have out there looking to break in to the Creative Industries. We now look forward to learning about the 300 talented pioneers who are successful in this competition, and seeing the ideas, enthusiasm and opportunity that this initiative brings to our sector."

Spearheaded by advertising trade body the IPA, The Creative Pioneers Challenge marks the latest phase of Nicola Mendelsohn's IPA Presidential agenda. It is being supported by sector skills council Creative Skillset, and in partnership with UK's leading urban media brand Metro who will be running a four-month editorial and promotional campaign nationwide. For more information visit http://www.creativepioneers.co.uk

Notes to editors:

The IPA represents approximately 250 of the best advertising, media and marketing agencies in the United Kingdom, together employing over 18,000 individuals. Collectively, its agencies work for over 5,000 corporates, over 10,000 brands and manage over £30bn of marketing investment per annum.

SOURCE The Institute of Practitioners in Advertising (IPA)