9Threads Launches Marketing, Social Media and Custom Content Agency for Fashion, Beauty and Retail Segments

Oct 07, 2010, 09:23 ET from 9Threads

NEW YORK, Oct. 7 /PRNewswire/ -- 9Threads, a new multimedia marketing agency specializing in the fashion, beauty and retail (FBR) industries, announced today its official launch and company website, 9Threads.com.  The agency is a merger of fashion trade media leader, Symphony Publishing, publisher of Earnshaw's and Footwear Plus magazines, and digital marketing services firm, 'peeps creative.  9Threads provides strategic marketing and custom content services to companies in the FBR segments that are seeking ways to broaden their online exposure to both B-to-B and B-to-C audiences. 

"9Threads' business model is unlike any in the industry," said Lee Zapis, principal of Zapis Capital Group, the equity investors. "Under the 9Threads name, we are able to combine our publishing and online marketing expertise to serve clients on a whole new level.  More than savvy trade content, more than an ad agency, we help clients stitch together their many marketing options to achieve elevated brand presence, broad reaching exposure and meaningful connections with customers. 9Threads has taken a traditional media channel and turned it into something specialized and highly targeted."

Founded by veterans of the publishing, marketing and advertising industries, the executive team at 9Threads has extensive experience in strategic services, including social media marketing, media planning and buying and digital content distribution.  9Threads tailors their offerings to meet the specific needs of FBR clients, from custom content and design, to website development and video production.  Clients are also offered tactical execution of projects related to SEO & SEM, a full range of advanced applications for mobile devices and compliant email marketing communications including eBlasts, surveys and newsletters.

"Historically, companies in the FBR spaces operate with limited resources, but have some of the most pressing needs when it comes to communicating with their customers. They are expected to be on trend, consistent and forward-thinking, but this is difficult when they don't have the capabilities, or are on a limited budget," said Rita Polidori O'Brien, vice president of business development. "9Threads tailors specialized offerings to serve clients of any size and stature, from all-inclusive digital marketing plans to a la carte content development projects."

United Legwear has tapped 9Threads to ideate and execute an integrated traditional and digital marketing campaign with several print and Web-based elements to showcase several of its brands including Puma, Cynthia Rowley, Skechers and Michael Stars.

"The 9Threads team couples critical fashion and apparel experience, a deep commitment to technology and innovation, strategic marketing savvy and a genuine enthusiasm for my company and my business," said Isaac Ash, president and CEO of United Legwear.  "The decision to trust 9Threads with my business was an easy one."

9Threads has developed proprietary data systems to help clients understand how marketing dollars have accomplished sales objectives, including listening platforms to hear what consumers are saying about a specific brand online, and data and analytics reporting to help clients make smart decisions about how to improve their online experience.  The agency also offers the most sought-after print and digital trade space available via Earnshaw's and Footwear Plus.

"The changing nature of the media business is challenging companies to capitalize on a new range of opportunities," said Caroline Diaco, vice president of custom publishing and content. "Footwear Plus and Earnshaw's magazines have continued to evolve and improve to meet the marketing challenges that both manufacturers and retailers face in order to remain competitive, and 9Threads is the next logical step in this evolution."

9Threads is headquartered in New York City, with an office in Akron, OH.  Clients have included: Dansko, Elegant Baby, ENK, GLM Shows, Goldbug, Guess, K.I.D.S., Soles4Souls, SUEDEsays, The Mini Social, Titan Industries, United Legwear, and WSA, among others.

ABOUT 9Threads

9Threads is a strategic marketing and custom content agency that draws from deep-rooted fashion, beauty and retail expertise to help clients weave their signature style across the digital landscape, custom fitting websites, social media and mobile apps to business and sales objectives. Through meaningful storytelling, interactive dialogue and a certain aesthetic flair, 9Threads crafts multi-dimensional online brand experiences while maintaining a cohesive presence at every turn.


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SOURCE 9Threads