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Dannon(R) Dan-o-nino(TM) Packs Calcium and Protein Punch in a Small Package

Dannon's Convenient Dairy Snack for Children Launches Nationwide in the U.S.


News provided by

The Dannon Company, Inc.

Feb 17, 2010, 08:35 ET

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WHITE PLAINS, N.Y., Feb. 17 /PRNewswire/ -- Moms who are searching for a nutritious and wholesome snack can now add Dan-o-nino™ to their shopping lists. The Dannon Company, Inc. announced today that Dan-o-nino, which previously had been successfully sold only in select test markets, will be available in food stores nationwide beginning in January.  Recommended for children ages 2 to 4, this creamy and smooth dairy snack comes in a 1.76 oz serving and delivers ounce per ounce two times the amount of calcium of milk and contains three grams of protein – 19% of the recommended daily value.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100217/NY55921 )

Since 90% of bone strength is developed during childhood and adolescence(1), it is essential to provide young children with a source of calcium during the developmental years. Dan-o-nino supplies a significant amount of calcium and it contains Vitamin D(2) to aid calcium absorption – with a taste kids love.

"Not only is Dan-o-nino a nutrient-rich product in a perfectly proportioned size, it's delicious and handy for families on-the-go," said Inger Hustrulid, RD, LDN, founder of Foundations Family Nutrition, Inc. "Dan-o-nino helps build a strong foundation for healthful snacking among children when it is consumed as part of a balanced diet and healthy lifestyle."

Dan-o-nino's creamy taste and rich texture is a suitable choice for children ages 2 to 4 as they learn to feed themselves and develop motor skills.  Plus, parents can feel good choosing Dan-o-nino because it contains no high-fructose corn syrup or artificial colors or flavors.

"Dan-o-nino is a power-packed snack that contains essential nutrients such as calcium, vitamin D(1) and protein," said Miguel Freitas, PhD, Health Affairs Director at The Dannon Company. "With Dan-o-nino available nationally in January, parents can get their preschooler off to a nutritious start this new year."

Dan-o-nino is available in three different types of six-packs with six delicious flavor varieties: strawberry, banana, raspberry, strawberry banana, peach and vanilla. Dan-o-nino is available in packs of six for a suggested retail price of $2.29 in the dairy and yogurt section of food retailers.

For more information, visit http://www.danonino.us.com/

About The Dannon Company, Inc.

The Dannon Company is America's founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging healthy eating and healthy living. Dannon is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JPMorgan & Insight Investment study about the response of the world's largest food companies to obesity and health-related concerns. This commitment is also illustrated through The Dannon Company's support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health. For more information, please visit www.dannon.com.  

(1) Loud, K and Gordon, c. "Adolescent Bone Health", Arch Pediatr Adolesc Med/Vol 160, October 2006

(2) Contains 1g of saturated fat per 50g container. Contains 81% DV protein and 30% DV Vitamin D per 8oz (225g).Contains 19% DV of protein, and 6% DV of Vitamin D per 50g cup.

For more information please contact:

 

Erin Myers, Edelman

 

[email protected]

 

212-642-7786

 
 

SOURCE The Dannon Company, Inc.

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