Insurance Auto Auctions Turns Donated Cars Into Cash for Charities and Non-Profits With Its One Car One Difference™ Public Call to Action

WESTCHESTER, Ill., Oct. 25 /PRNewswire/ -- Insurance Auto Auctions, Inc. (IAA), the leading hybrid model salvage auto auction company and a wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced the launch of national philanthropic campaign, One Car One Difference™ that will benefit charitable and non-profit organizations. The campaign officially kicks off in early December and calls on the public to donate their vehicles to their charity of choice. The initiative will provide charities with much needed funds and continue IAA's efforts to benefit the environment.

Partner charities and non-profit organizations will be announced as they join the effort, and include those representing health-related needs, veterans, animals, children and other causes.

Since 1994, the IAA Donation Division has provided non-profit organizations with complete donation processing services – a key differentiator in the marketplace that creates a streamlined approach for participants – and has fueled tremendous results. In 2009, IAA returned millions of dollars to well over 100 designated charities throughout North America.

"Insurance Auto Auctions is honored to offer a national platform for charitable and non-profit organizations to raise funds for their programs, funds that are needed now more than ever before," said Tom O'Brien, chief executive officer, IAA. "We've been in the salvage auto auction business for over 28 years, with an established and dedicated national call center team and more than 155 branch locations that help make donating a vehicle simple and gratifying. We know that every car truly can make a difference and provide the public a unique way to turn their vehicles into cash for their charity of choice."

The IAA's bidding platform offers choice and flexibility, making it easy for more buyers to participate and generate high returns for donated vehicles. IAA's Donation Division handles and processes IRS submissions for each charity or non-profit organization. Each week, salvage auto auctions are offered to IAA's mature global buyer base using the IAA Hybrid Auction Model, which combines live auctions and live-online bidding. While live auctions take place, online buyers join in the bidding through real-time audio broadcasts, which generates a healthy, competitive auction environment. Over 87 percent of all charitable donors said they would refer a friend to use IAA's unique services.

"By establishing this national platform, One Car One Difference™, Insurance Auto Auctions is honored to provide resources and auction facilities that can directly impact the people, families, animals and communities these charities serve," said Jeanene O'Brien, vice president, IAA. "Salvage auto auctions are our business, but it is more than just auctioning cars – it means turning cars into resources that can provide shelter, food, medication, clothing or other vital services, as well as a sense of dignity and hope. Vehicle donation not only benefits charities – it is a crucial element of how IAA works to benefit our environment. IAA's business model depends on recycling and reusing, which results in quantifiable energy savings. More than 1.7 million tons of steel and over 268,000 tons of aluminum have been recycled, eliminating the need to manufacture that metal as well as keeping it out of landfills each year."

For more information regarding how to participate and donate your vehicle today, go to www.1CAR1DIFFERENCE.COM, or call 877-557-1CAR.

About Insurance Auto Auctions, Inc.

Insurance Auto Auctions, Inc. (IAA) a wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), provides the advantage in salvage auto auctions with their Hybrid Auction Model combining live and live-online auctions, North America's broadest salvage auction facility footprint, a strong global buyer base and high vehicle returns. IAA's more than 155 facilities across the United States and Canada provide vehicle suppliers and buyers with powerful solutions to process and acquire total-loss, recovered-theft, fleet lease, donation and rental vehicles. The IAA Hybrid Auction Model, including live, live-online, and proxy bidding, united with their mature global buyer base and diverse inventory produce some of the industry's highest returns for vehicle providers. With 28 years in the industry, IAA holds a comprehensive warehouse of salvage auction data. For more information regarding IAA visit our website at www.iaai.com.

SOURCE Insurance Auto Auctions, Inc.