A Brand New UCT: International Organization Unveils a New Look as Part of its Strategy for Growth

COLUMBUS, Ohio, Nov. 3, 2010 /PRNewswire-USNewswire/ -- United Commercial Travelers (UCT) has a new look, which includes an updated logo and repositioned brand image. This refreshed image is part of UCT's initiative to expand awareness of the organization in local communities and increase membership and volunteer involvement across the U.S. and Canada.

"Feedback from internal and external sources indicated that we needed a fresh and consistent brand to appeal to new prospective members of multiple generations," UCT's CEO Joe Hoffman said. "Using market research we were able to develop a new brand that has been shown to appeal across generational lines. Having a consistent look and feel in all marketing materials and efforts will help us reach new target markets and attract new members."

UCT has more than 100,000 members in nearly 300 communities throughout North America that directly benefit the communities in which they live through volunteering. The organization's vibrant new logo and tagline -- UCT: Where Community and Compassion Unite -- reflect UCT's commitment to bringing together like-minded people to make a difference in their communities. The organization has also updated its website at www.uct.org to engage prospective members and inform them about how they can help their communities through involvement with UCT.

According to Hoffman, the new brand is a key component of UCT's plan to increase the organization's visibility and make local communities stronger by attracting and mobilizing new members that want to volunteer

"This is a time of rejuvenation for UCT. Our leadership and our members are excited about our new brand -- and the possibilities it promises for our organization. We all see bright days ahead."

UCT is an international member-benefit organization uniting people with a common passion for good citizenship and volunteerism to improve their local communities. The organization offers its members opportunities for local volunteer community service involvement along with special member benefits including a wide range of affordable insurance and financial products and discount savings. The organization operates in 47 states and 10 provinces of Canada.

Visit www.uct.org to view the new logo online

SOURCE United Commercial Travelers