Confirmation was provided to DBA on Monday, February 3, that DBA was the agency chosen to help create a reinvigorated branding campaign for Mercy Medical Center Des Moines in an effort to connect with their consumers and enable Mercy to remain a leader in top-of-mind recall, preference and perception of expertise.
Mercy is Des Moines' longest continually operating hospital and one of the largest employers in the state, with more than 6,900 employees and a medical staff of more than 1,000 physicians and allied health professionals.
Mercy provides care for more Iowans than any other medical facility in the state and is also one of the Midwest's largest referral centers, offering a variety of specialty services that are unique to Iowa and the region. Mercy's areas of excellence include: cardiovascular services and surgery, neurosurgery/neurology, birthing, neonatology, pediatric services, emergency/trauma services, cancer, orthopedics, weight loss and critical care.
Operating in a highly competitive environment, in an industry undergoing constant change, the need remains to clearly differentiate Mercy in the marketplace and help consumers understand why Mercy is their best choice for care.
DBA Worldwide is an advertising and marketing agency that specializes in community-driven brands with a common desire to lead and improve the human condition.
DBA's mission is to create remark-worthy, branded experiences through storytelling and innovative media solutions; with a vision to reinvent advertising and build trustworthy brands that lead and change the world.