A Brief Talk on the Percentage of Integration Marketing in B2C Marketers

Jul 03, 2013, 09:00 ET from Soobest.com

NEW YORK, July 3, 2013 /PRNewswire/ -- Here is a brief talk on the percentage of integration marketing in B2C marketers from B2C SooBest which offers a wide range of products such as fashionable women's clothing, men's clothing, digital watches, charm jewelry etc.

Media Integration is always a hot topic and there is no doubt that one of the reasons for this is the need for media division via growing management new channels and advertising styles in order to build a cohesive brand message.

A study conducted in November 2011 by the ANA found that US B2B companies that integrate multiple channels of communication and coordination aspects of traditional and digital media may be better off than B2C businesses. However, B2C businesses are clearly more adept at using social media and mobile new media channels.

U.S. B2C marketers certainly seem to feel that integrated marketing is quite effective as 70% of responding companies stated that integrated marketing was important to them, while only 56% of B2B respondents held the same view. Detailed analysis of the data shows that B2B marketers unlike B2C marketers are so concerned about this area because their experience points to the importance of building consistency between the different channels. More than half (56%) of the B2B marketers have consistently achieved their marketing communication and business objectives compared to 44% of B2C marketers.

As for obstacles to building integrated marketing, 69% of U.S. marketers responded that lack of knowledge and skills resulting in ineffective integrated marketing communications was a big obstacle while others include a lack of a standardized evaluation process (58%) and the need to develop more powerful creative ideas to operate multimedia channels (61%).

In the integration of new media into existing marketing channels, a high percentage of B2C marketers have a better understanding than the relative B2B enterprise in the usage and value of social media and mobile media. But fewer B2C marketers feel that their project combines digital and traditional marketing well with 26% of B2C websites feeling this way compared to 36% of B2B companies.

Understanding of social media and mobile media has resulted in B2C marketers increasing their use of these two media sources. However, this use is of an experimental nature and the majority still do not combine it with their overall marketing strategy leading to a low proportion of B2C marketers implementing integrated marketing.

B2B marketers have not yet dared to announce that they are experts in the area of mobile marketing, but with mobile phones and tablets increasingly becoming part of their users' daily media consumption, B2B marketers need to consider how to integrate the mobile channel into their overall marketing strategy.


SOURCE Soobest.com