A Canadian Plant-Based Cleaner That Delivers Like a Traditional Powerhouse Is Coming to the US

Leaf & Mineral Provides the Efficacy of Traditional Soaps While Staying Friendly to the Environment, and Americans Are About to Have Access to It.

FORT LAUDERDALE, Fla., Oct. 3, 2025 /PRNewswire/ -- The balance between pollution and efficacy has long influenced the debate surrounding detergents and stronger cleaning solutions. Most brands on the market either lean toward sustainability (with a severe compromise on quality) or impact (with a significant contribution toward pollution). Health-conscious, environmentally-aware Americans with sinks full of dirty dishes and mountains of laundry no longer have to compromise on cleaning power for gentle ingredients or vice versa. Leaf & Mineral is an industry-leading line of efficacious plant-based soaps and detergents developed in Canada that is officially entering the United States. The brand's products are crossing the border and will soon be stocked on retailer shelves and e-commerce queues across America.

Leaf & Mineral uses science-backed formulas to deliver powerful efficacy while maintaining eco-friendly standards wherever possible. Detergents are commonly criticised for their poor biodegradability. They are overloaded with harmful chemicals and toxic residue and have created excessive pollution in waterways and aquatic ecosystems both in the past and present. Runoff and waste also negatively impact the soil in many areas.

One report summarized the impact of detergents, in particular, on natural ecosystems, saying, "Among the different contaminants, detergent as an important pollutant has serious risks to natural ecosystems [...] Eutrophication, foaming, and altering parameters such as temperature, salinity, turbidity, and pH are more important, and their effects need to be managed and controlled." The report concludes that the creation of detergents that respect the environment are "an important issue around the world."

Enter Leaf & Mineral. The detergent line was developed with the goal of balancing powerful cleaning capabilities with plant-based formulations. The products under its label have been tested against the most popular mainstream competitors and are able to clean both laundry and dishes with exceptional efficacy. At the same time, Leaf & Mineral's dish and laundry detergents use science-backed research to create formulas with ingredients that are biodegradable and non-toxic.

"Leaf & Mineral is the perfect balance of science and nature," said company CEO and President Rod Terry. "This unique fusion of plant-based ingredients and essential minerals has allowed us to create a line of cleaners that are high-performance, skin-friendly, and eco-conscious."

Leaf & Mineral is already gaining notoriety in Canada. The brand is in the process of entering the US marketplace, where multiple retailers are already preparing shelf space for an innovative, proven brand that is revolutionizing the concept of safe, eco-conscious, and effective cleaners.

About Leaf & Mineral
Leaf & Mineral is a brand of VIP Soap Products Ltd., founded in 1951 in Vancouver, BC. The 74-year-old company has long been recognized as a leader in developing high-performing cleaning products. Leaf & Mineral is the culmination of that history. Guided by a PhD-level researcher in organic chemistry, the new brand uses data-backed science and computerized precision to combine plant-based ingredients in innovative, rigorously tested formulations. The result is a full line of biodegradable, non-toxic laundry and dish products that deliver powerful performance on par with conventional leaders. Leaf & Mineral is bridging the gap between science and nature to deliver the undiluted Power of Cleaning in every wash cycle. Learn more at vipsoap.com/vip.

Media Contact:
Matt Tezak
Director of US Sales
970.424.8605
[email protected]

SOURCE Leaf & Mineral