A Do-Not-Miss Event for Minneapolis Marketing Professionals: Thought Leaders Gather in Minneapolis to Discuss Marketing Best Practices and How to Implement them at Integrated Marketing Summit

MINNEAPOLIS, May 5 /PRNewswire/ -- Top thought leaders behind some of America's most celebrated marketing campaigns will gather for a special two-day event as Minneapolis hosts its first-ever Integrated Marketing Summit on Tuesday, May 25th and Wednesday, May 26th at the Minneapolis Hilton. With more and more of America's companies large and small focusing their marketing efforts across many channels instead of the traditional use of print and broadcast advertising, it's critical that Minneapolis-based marketers learn all they can about Integrated Marketing Communications techniques that work.

Over 25 marketing and advertising experts who guide major Minneapolis and US companies,  in both BtoB and BtoC markets, will lead program tracks on May 25th to support area marketers and business owners who might need additional education and best practice expertise on as many as 15 topics with 3 optional next day, hands on workshops on: search engine marketing & optimization, social media, and Facebook marketing.

The educational tracks are designed to arm advertising, public relations, marketing and sales professionals with a mix of proven methods and cutting-edge ideas as well as give attendees an opportunity to ask questions of trendsetters in the field. The next day, May 26th, features intensive hands-on workshops giving attendees a greater chance at interacting with their colleagues and the workshop leaders.

Tuesday's morning keynote address will feature Chad Mitchell, Principal Analyst on the marketing leadership team at Forrester Research who will talk about Forrester's latest research study called "Adoptive Brand Marketing."

The lunchtime keynote address will feature Tim Arnold, Adweek Columnist and 30-year advertising veteran will ask the audience - "Is Luxury is Dead? And why should I care?" Thanks to a new, in-depth study by Dwell (Magazine) Strategy + Research, Tim will share insights into the attitudes, motivations and behavior of upper income individuals - the "New Affluents" - and what their favorite brands are, and why.

Marketing experts who will lead seminars at the Integrated Marketing Summit, from well-known marketing agencies and corporations, include:

• Brad Smith, Director of Interactive Marketing and Emerging Media at Best Buy
• Alan P. Kurisky, Principle at Acxiom - Multichannel Marketing Consulting Practice (New York, NY)
• Patricia Courtois, (Sarasota, FL) Dave Bulger, (Syracuse, NY) partners at Eric Mower and Associates
• Chris Kovac, Director of Social Media Marketing at Nicholson Kovac in (Kansas City, MO)  
• Mike Pranikoff, Director of New Media, PR Newswire (Washington, DC)
• Jeff Hilimire, Chief Digital Officer, Engauge based in (Atlanta, GA)
• Reid Holmes, Executive Creative Director for Campbell Mithun

Sessions will cover revenue-driving topics for marketers and advertising professionals including; demand generation, public relations, social media, mobile marketing, sales and marketing alignment, customer relationship management, tracking return on marketing and sales investment, search engine optimization, integrated marketing solutions and case studies.

Past Comments about IMS:

"The Integrated Marketing Summit is a very important event and demonstrates the need for continuing to learn and discuss key digital trends in the context of all marketing areas, not just in silos. This is a must-attend event for any serious marketer and any city is fortunate to be a stop on this tour," said Simms Jenkins, CEO of Atlanta-based agency BrightWave Marketing and recent winner of the Atlanta Marketer of the Year Award from the American Marketing Association- Atlanta Chapter.

For a complete list of speakers and topics or to register for the event, visit http://www.integratedmarketingsummit.com/events.html and select Minneapolis.

About Integrated Marketing Summit

Founded by Shawn Elledge in July 2009, the Integrated Marketing Summit (IMS) was formed around the core belief that the single most important role of marketing is to drive revenue rapidly. The complexities of the business environment, both digital and traditional, reflect the fact that customers and prospects interact with companies, products and services across an increasing number of channels. IMS is designed to explore and provide information on the practices, technologies and expertise needed to create true cross-channel, integrated marketing. Visit www.IntegratedMarketingSummit.com for details and registration information.

SOURCE Integrated Marketing Summit