A Fresh Take on the Fry

New Dominex Veggie Fry Provides Unique Way to "Eat Your Veggies!"

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Feb 17, 2011, 02:24 ET

ST. AUGUSTINE, Fla., Feb. 17, 2011 /PRNewswire/ -- Moms will be glad to learn about a simple and delicious way to incorporate more vegetables into their family's diet! All-new Dominex Veggie Fries are a super-side-dish boasting nutritional benefits and terrific taste that families will love.

Dominex LC, the leader in specialty eggplant products for more than 25 years, recently launched Veggie Fries as a unique alternative to traditional French fries or onion rings. The Veggie Fries are packed with crunch and flavor, yet offer a hearty, healthy addition to any meal.

The all-natural product, made with hearty eggplant, also boasts 65% less sodium per serving than the leading brand of French fries. This is great news based on the new USDA Food Pyramid guidelines recommending a daily allowance (RDA) of sodium to less than 2,300 milligrams per person. A full serving of Veggie Fries has 80 mg of sodium, making it a satisfying choice as a side dish or mini-meal.

"Dominex Veggie Fries perfect to accompany a balanced meal," said John G. McGarvey, President, Dominex. "The familiar form and great taste makes eating them feel indulgent and fun to eat, but Veggie Fries also deliver important nutrients with lower sodium, calories, and fat than other choices. They are simple to prepare, fun to dip in sauces and the taste keeps families coming back for more."

Veggie Fries, like all Dominex products, including Eggplant Parm Bites, Eggplant Burgers, Vegetarian Eggplant Meatballs, and the #1 selling Eggplant Cutlet in the country, are made with all-natural ingredients and with freshly-sourced eggplant. Each eggplant is carefully cut and perfectly seasoned with Dominex's signature Italian breading. The eggplant is processed immediately following harvesting, ensuring that quality and freshness is locked in with each bite.

A batch of Dominex Veggie Fries may be baked or fried, and served as a side dish, mini-meal or snack any time of the day. Veggie Fries are available in the frozen food aisle at Publix and in specialty health food stores across the Southeast with an SRP of $4.49 for a 14-ounce bag.

About Dominex

Based in St. Augustine, FL, Dominex sells to the retail, foodservice, club, and ingredient channels. To learn more about Dominex products visit www.dominexeggplant.com or find Dominex on Facebook.

SOURCE Dominex, LC