SKOKIE, Ill. and NORWICH, England, May 13, 2013 /PRNewswire/ -- Brandbank and itemMaster LLC are pleased to announce a significant agreement to generate one single global trusted source for CPG / FMCG brand manufacturers to create, manage and distribute their digital assets, product images and product content to all content consumers wherever and whoever they are.
Brandbank, Europe's leading provider of digital product information and itemMaster, its counterpart in the USA, have created an alliance to share commercial and technical capabilities and deliver a B2E (Business 2 Everyone) value proposition that will transform the way digital assets are created and used by global organizations. By bringing together 'best-in-class' expert resources, processes and technologies, Brandbank and itemMaster will have a managed global service that will optimize the value of product content for retailers, manufacturers and brand owners, enabling them to reach an ever-growing, wider community of content consumers.
"With the importance of accurate and engaging product content growing exponentially, this alliance will give brands the ability to create, manage and distribute shopper marketing content anywhere in the world consistently and quickly, the way that suits them and their partners," says Rob Tarrant, CEO of Brandbank. "Being able to make great content available is critical in today's omni-channel world. Brandbank and itemMaster share a vision to help brand owners deliver a better experience to shoppers at all touch points."
"This partnership is ideally timed," remarks DeWitt Cook, co-founder of itemMaster and BizdevMaster, "The industry is demanding a higher quality but cheaper, simpler approach to meet the needs created by digital media and consumer-facing apps, and the partnership between itemMaster and Brandbank is the answer. Our retail and e-commerce customers will benefit greatly from the sharing of our best-in-class technologies and processes."
The global alliance aims to:
- Put the Brand Owner back in control of their digital content
- Create a trusted global standardized service for complete digital content – not just master data
- Enable innovation by providing FREE easy access to trusted digital content
- Provide advanced content distribution for brand owners and industry users
- Provide FREE access to product content for all retailers and content consumers
The simple fact is that as shopping moves on-line, product information needs to work harder to connect and inspire. By joining forces, Brandbank and itemMaster aim to shape the development of B2E product content, and position themselves as the world's trusted source of omni-channel product information. This will enable brands and retailers to deliver the most engaging experience across all touchpoints: optimizing their investment in content creation and its impact.
Established in 1998 and headquartered in the UK, Brandbank is a managed service specialising in creating, managing and distributing high volumes of quality, brand-approved product information for multi-channel retail. They work as a trusted partner to over 6000 manufacturers including most of the world's leading CPG / FMCG brands as well as the biggest multi-national retailers including Tesco and Asda / Walmart, across numerous international markets in multiple languages, with operations in the UK, Republic of Ireland, Czech Republic, Poland, Hungary, Slovakia, Malaysia, Thailand and China and further international expansion planned for 2013/14. Brandbank is continually raising the bar in terms of the way product data, assets and content are created and used. For more information visit www.brandbank.com
Established in 2009, itemMaster LLC is the fastest growing digital content provider and has quickly become the industry innovation leader using the latest and best technology and processes. itemMaster's mission is to become "The One Source for Free Product Images and Data." By managing product images and data through itemMaster, manufacturers can ensure that all retailers and third-party app developers have free access to accurate and complete product images and data. For additional information, please go to www.itemMaster.com.
SOURCE itemMaster LLC