A Global Vodka With a Los Angeles Spirit

Pernod Ricard's Global Our/Vodka Brand Opens its Sixth Local Distillery

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Jul 06, 2016, 11:47 ET

LOS ANGELES, July 6, 2016 /PRNewswire/ -- Our/Los Angeles is a new vodka distillery in the Arts District of Downtown Los Angeles.

Our/Los Angeles is born of a partnership between Steven Ocheltree and Tyler Simmons —co-founders of creative agency Sew— and Pernod Ricard's Our/Vodka brand, which teams up with local entrepreneurs around the world to give select cities their own vodka.

Tyler Simmons (L) and Steven Ocheltree (R) local LA partners shown at the Our/Los Angeles distillery and tasting room. Photo credit: Foxes & Wolves

In each city, Our/Vodka is partly-distilled, blended and hand-bottled in the micro-distillery according to the same global recipe, but with the use of different, locally-sourced ingredients, giving each vodka its own, unique flavor profile. The small-sized, simple bottle is sealed with a crown-cap containing a vodka that is smooth, fresh and pure with a slight grain and fruity note.

Our/Vodka always looks the same, but each city gives its name and character to the vodka. Once the distillery has launched, it is operated by local entrepreneurs who, driven by a deep love for their city, are in charge of creating the personality of Our/Vodka in their town.

With their backgrounds in non-profits, community action and design, Ocheltree and Simmons co-founded their creative agency with the belief that doing the right thing for the community can also be a profitable thing for the corporate clients they work with. Spurred by their passion for the downtown LA Arts District, Our/Los Angeles is set to challenge the current perception of a Tinseltown vodka being celebrity, glitz and glam.

Our/Los Angeles is the sixth member of the Our/Vodka brand family which has already successfully launched in Berlin, Amsterdam, London, Detroit and Seattle. Following Los Angeles, Our/Vodka is set to launch in New York, Miami and Houston. Our/Vodka is the brainchild of Founder and CEO Åsa Caap and was treated as a "black ops" secret project within Pernod Ricard before the first distillery opened in 2013, in Berlin.

"What has driven our partnership with Our/Vodka has been shared ideals of a local, grassroots approach to building a brand that people feel ownership over," say Simmons and Ocheltree.

"Steven and Tyler's work with Sew and their presence in Downtown LA, makes them a great fit with Our/Vodka and our values," says Asa Caap, Our/Vodka Co-Founder and CEO. "Their community-centered ethos is at the heart of Our/Los Angeles."

ABOUT OUR/LOS ANGELES: THE FACTS

OUR/LOS ANGELES - PRODUCT
MSRP $20.00
SIZE 375ML
CROWN TOP BOTTLE WITH RESEALABLE LID
ABV 40.0%
SUGGESTED SERVE – KEEP IT SIMPLE, IT'S VODKA

Please see website for stockist updates.

OUR/LOS ANGELES DISTILLERY – NOW OPEN
915 South Santa Fe Avenue
Los Angeles, CA
90021

Hours: Monday — Friday (1-5pm) / Weekends & outside hours by appointment, Tasting & Tour: $10