A New Experiential Event Program: The Guests Are The Stars With All Access Experience

DETROIT, April 18, 2013 /PRNewswire/ -- Alliance Connection Inc., the leading partnership-marketing firm in the U.S., is introducing their new experiential marketing program, All Access Experience Vacations and Corporate Events.

The program is designed to help resorts and corporate meeting planners worldwide grow market share, increase customer satisfaction, and develop a competitive edge through unique, exciting and interactive events. Companies are looking for creative meeting and incentive program ideas and consumers want more from a vacation; All Access Experience offers a solution.

A recent study done by The Event Marketing Institute showed that 71% of consumers felt more positive about a company after participating in its experiential event and 86% said they subsequently became regular customers.

"We quickly realized that growing a business through entertainment offerings comes in many shapes and sizes so we created something for everyone that takes experiential marketing to new heights," said Melissa Mango, President, Alliance Connection Inc.

By providing collective star power in an accessible environment, All Access Experience creates extraordinary and affordable guest experiences. Participants learn from the stars from American Idol, The Voice, X Factor, Dancing With The Stars, Disney, Nickelodeon, rock legends and more.

Attendees choose from options such as playing in a rock band, competing Idol-style to open a concert with some of their favorite contestants, creating and starring in a company commercial, or attending a concert filled with performances by popular television stars and accomplished musicians.

From 5 night resort packages that span a multitude of genres and destinations, or the Amp Up Your Group Business events that offers meeting planners customized entertainment and team building solutions, All Access Experience is taking experiential marketing to new heights.

This summer, All Access Experience presents a new kind of vacation! Guests are taken to the front row of paradise and indulged with music from many genres and generations via the Summer of Covers Tour through Cancun and Riviera Maya. They will enjoy the nation's top tribute bands performing the greatest hits from Lynyrd Skynyrd, The Beatles, Jimmy Buffett and Prince, as well as special concerts by the stars of American Idol and The Voice.

Summer of Covers is a backstage pass to the all-inclusive Hard Rock Hotel Cancun and Aventura Palace, soon to be Hard Rock Hotel Riviera Maya, with exclusive VIP after parties, live music events, dance celebrations, trivia competitions, and so much more.

Every event is a once-in-a-lifetime experience not only for the guest, but the artists, our partners, and our staff as we bridge the gap between traditional entertainment offerings and engaging events. Whether it's a corporate meeting, trade show or a vacation at their favorite resort, the guests are just as much a part of the show as the celebrities.

About Alliance Connection, Inc.: A strategic marketing firm that brings together best in class companies and consumers to deliver exceptional and affordable marketing plans. Alliance Connection Productions, a branch of the company, operates All Access Experience that creates and produces once-in-a-lifetime events through unique, interactive, fan-based, entertainment experiences.  http://www.allianceconnection.com

About All Inclusive Collection:  The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world's first all inclusive Hard Rock Hotel), Hard Rock Hotel Vallarta, Hard Rock Hotel Cancun and Aventura Palace (soon to be rebranded Hard Rock Hotel Riviera Maya). These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, "all day, all night, all-inclusive" vacation experience, with plans to expand its portfolio in Mexico and the Caribbean, introducing new luxury properties that continue to shift the sands of all-inclusive vacations. For additional information, visit www.hrhallinclusive.com.

Contact:
Madison Sewell
Alliance Connection, Inc.
248-875-4869
Email

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SOURCE Alliance Connection, Inc.