A NEWTONS Re-Invention: Celebrating Real Fruit in Unique Ways With New NEWTONS FRUIT THINS

EAST HANOVER, N.J., May 24, 2011 /PRNewswire/ -- For more than a century, NEWTONS has been one unique cookie – an American classic famous for being made with real fruit. Now, the NEWTONS brand is breaking convention again with a cookie unlike any other. New NEWTONS FRUIT THINS are deliciously thin, crispy cookies made with real fruit in unexpected flavor combinations and baked with the goodness of 8 grams of whole grains per serving.

NEWTONS FRUIT THINS, in flavors including Cranberry Citrus Oat, Blueberry Brown Sugar, Fig & Honey and Chocolate Raspberry, uphold the classic great taste and tradition of NEWTONS but feature a new crispy texture and expanded flavor combinations. NEWTONS FRUIT THINS offer a brand new way for people to enjoy the great taste and real fruit that has made NEWTONS a household favorite.

"This is a new day for NEWTONS," said Tara Rutan, brand manager, NEWTONS. "People who love NEWTONS will tell you real fruit is one of the reasons this Cookie is so unique. We're delighted to build upon that heritage with NEWTONS FRUIT THINS."

Available nationwide in grocery and convenience stores in May, each variety of NEWTONS FRUIT THINS offers unexpected flavor combinations, including:

• Cranberry Citrus Oat: A distinctive blend of cranberries, natural citrus flavor and whole grain oats in a thin and crispy cookie
• Blueberry Brown Sugar: Delicious blueberries, rich brown sugar and whole grains come together in a thin and crispy cookie
• Fig & Honey: Real figs, sweet raisins, a touch of honey and whole grains blended harmoniously into a thin and crispy cookie
• Chocolate Raspberry: Real raspberries blended with a sweet touch of chocolate and whole grains to form a thin and crispy cookie

A New Look, Same Unique Tradition

The introduction of NEWTONS FRUIT THINS is part of a broader effort to reinvent the NEWTONS brand. To support the launch of the line, NEWTONS will be rolling out a new brand logo across all NEWTONS products and packaging graphics that celebrate its real fruit heritage.

In addition, NEWTONS will have a TV advertising campaign featuring the voice of Susan Sarandon -- the popular film and television actress known for her iconic acting as well as her passionate approach to life.

For more information, visit www.nabiscoworld.com/NEWTONS.

ABOUT KRAFT FOODS

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands – including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate. 

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SOURCE Kraft Foods Inc.