TORONTO, Sept. 20, 2017 /PRNewswire/ -- It is with tremendous joy and much excitement that ValidateIT and Heartbeat AI announce their new partnership to bring deeper, richer insights to customers. Combining the power of unique communities, proven algorithms and data insights with the strength of empathy and emotion based insights, this partnership provides clients with more than market research data — it provides direction on how clients feel about their product, venture and services or how employees feel about their leadership and organization. Accuracy, transparent and intuitive data insights will be further amplified through this partnership.
"Hidden drivers linked to emotion often overpower logic and direct clients to act based on an intuitive reaction or feeling of comfort. The ability to link emotion and customer insights is a unique and powerful tool that defines our market research offerings," explains ValidateIT's CEO, Victoria Pelletier. "I am excited to partner with Heartbeat AI and their award-winning market research team."
Heartbeat AI uses a variety of text inputs to identify emotional categories from words and phrases. These emotions reveal insights behind behaviour and offer complimenting insights to those produced by the ValidateIT team through their focused communities and survey methods.
"Understanding emotional insights is key to understanding users and their experiences. It is these insights that drive true knowledge about what consumers want, need and desire - how they want to experience the world around them. The data produced through both ValidateIT and Heartbeat AI speak to the intelligence available to help customers create products, experiences and relationships that will take them into the future with confidence," states Heartbeat AI Founder & CEO, Lana Novikova. "I am thrilled to partner with ValidateIT as we deliver unstoppable insights to our clients."
ValidateIT and Heartbeat AI are both women owned and led companies and supporters of SheEO, a global community of women innovators.
Headquartered in Toronto, Canada, with offices in New York, USA, ValidateIT is a leading provider of market research data and deep analytic solutions. ValidateIT solutions offer marketers the opportunity to tap into targeted communities to glean research information that is pivotal to business decisions and based wholly on deep data analysis which enables organizations to validate their choices based on current and accurate data.
For more information about ValidateIT, please call 1-800-718-6889 or 416-564-7407 or visit the company website at www.ValidateIT.com.
About Hearbeat AI:
Heartbeat AI quickly transforms text input from any source into ten primary and a hundred secondary emotional categories, derived from thousands of words and phrases. These emotion categories offer efficient and revealing insight into the "deep why" behind behaviour, and are accessible through a user-friendly dashboard within minutes. Heartbeat AI SaaS is the most accurate, comprehensive, transparent and customizable emotion analytics solution in the world.
Feeling curious about Heartbeat AI? Please visit us at www.heartbeatai.com.
For further information or media inquiries please contact Jen Brown, VP Communications at ValidateIT Technologies - [email protected].
SOURCE ValidateIT Technologies Inc.